Certify what
you've built.
The Clean Sheet™ certification is India's most rigorous product-level safety standard. If your formulation is clean, prove it, not with a claim, with a score.
Why it matters now.
The Indian beauty market is growing at 18% annually. But consumer trust is the new battleground, and "clean" claims without evidence are backfiring.
Clean Sheet certification is not a marketing tool. It's a technical standard. Brands that earn it stand apart in a crowded market with proof, not promises.
Consumers are reading labels
74% of Indian beauty consumers now check ingredients before buying. Clean Sheet certification gives them instant, verified proof.
QR code on every pack
A QR code links directly to your product's public scorecard. Scan it at the store, full transparency at the point of sale.
Product-level, not brand-level
We certify individual products, not entire brands. That means your certifications are specific, credible, and not blanket statements.
Continuous validation
Annual re-certification ensures your scores stay current. Reformulations trigger a new review, no dormant badges.
The certification process.
Four stages. Every product goes through all of them. No shortcuts.
Submit Documentation
Provide complete INCI lists, technical datasheets (TDS), safety data sheets (MSDS), certificates of analysis (COA), and independent lab test results.
Ingredient-Level Evaluation
Every ingredient is assessed for toxicity, exposure risk, regulatory compliance (EU, FDA, India), sensitization, and formaldehyde-releasing potential.
Efficacy & Transparency Review
We verify that marketing claims are supported by evidence, INCI disclosure is complete, and there are no misleading 'clean beauty' marketing terms.
Score Assignment & Certification
Products receive a Clean Sheet Score (0–100), a certification tier, a public scorecard, and a QR code for packaging integration.
Certification tiers.
Your score determines your tier. The tier reflects the real safety and transparency of your formulation, not your marketing budget.
- Premium certification badge
- Priority listing in directory
- Press release support
- Marketing toolkit
- Standard certification badge
- Directory listing
- QR scorecard link
- Annual re-evaluation
- Conditional badge (Fair tier)
- Improvement roadmap
- Re-submission after improvements
- Formulation guidance
Ready to get certified?
We're accepting applications for India's founding cohort of Clean Sheet™ certified brands. Fill out the form and we'll be in touch within 48 hours.
Or email us at hello@thecleansheet.in