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Reading every ingredient in the formula…
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Reading every ingredient in the formula…
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While a functional cleansing oil with some clinical backing for sebum reduction, Anua's Heartleaf Pore Control Cleansing Oil suffers from significant claim inconsistencies across platforms, particularly regarding fragrance, which undermines consumer trust and transparency.
₹899 • Analysed 22 October 2026
This cleansing oil is positioned as a gentle yet effective solution for pore control and makeup removal, which aligns well with Indian consumers' needs, especially those in humid climates prone to excess sebum and congestion. The wide price range across platforms in India suggests varying import channels or reseller markups, making price comparison crucial for the Indian buyer. The 'fragrance-free' claim on some Indian retail sites is directly contradicted by the INCI, which is an ASCI concern for truthful advertising.
Independent and free. The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
Cleansing oils are designed for this function, and user reviews consistently support effective makeup and impurity removal. The formula contains effective emulsifiers and cleansing esters.
The product is non-comedogenic and contains sebum-regulating ingredients like Butyl Avocadate. While it can help 'remove' blackheads by dissolving sebum, 'removes' is strong language for a cosmetic.
Brand states 'Clinical testing shows a 22.8%* change in sebum amount'. This is a quantified clinical claim, but full study details (sample size, duration, methodology) are not publicly provided beyond 'over time'. Myntra specifies 'noticeably reduces sebum and oil after 4 weeks of use'.
Brand states 'Hypoallergenic and non-irritation tests completed'. This indicates finished product testing by a third-party lab, supporting the mildness claims.
This claim is supported by the presence of non-comedogenic oils and the brand's general safety testing.
The formula contains effective emulsifiers (Sorbeth-30 Tetraoleate, Sorbitan Sesquioleate) that allow the oil to rinse cleanly. User reviews frequently praise the non-greasy finish.
Heartleaf (Houttuynia Cordata Extract) is present in the INCI. The disclosure of 10000ppm (1%) is a good level of transparency, though its position in the INCI is lower than some other actives.
Heartleaf (Houttuynia Cordata Extract) is known for its soothing and anti-inflammatory properties. However, its low position in the INCI suggests a lower concentration, making the 'comforts irritated skin' claim more reliant on ingredient-level research than high finished-product efficacy.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against INCIDecoder.
Screened against the ingredient database (14 of 22 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
Fragranced, but individual allergens are hidden behind 'Parfum' rather than declared.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Brand makes a vegan / vegetarian claim.
Sustainability & Ethics
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Ethylhexyl Palmitate |
Sorbeth-30 Tetraoleate |
Sorbitan Sesquioleate |
Caprylic/Capric Triglyceride |
Butyl Avocadate |
Fragrance |
Helianthus Annuus (Sunflower) Seed Oil |
Macadamia Ternifolia Seed Oil |
Olea Europaea (Olive) Fruit Oil |
Simmondsia Chinensis (Jojoba) Seed Oil |
Vitis Vinifera (Grape) Seed Oil |
Caprylyl Glycol |
Ethylhexylglycerin |
Curcuma Longa (Turmeric) Root Extract |
Melia Azadirachta Flower Extract |
Tocopherol |
Melia Azadirachta Leaf Extract |
Houttuynia Cordata Extract |
Corallina Officinalis Extract |
Melia Azadirachta Bark Extract |
Moringa Oleifera Seed Oil |
Ocimum Sanctum Leaf Extract |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance assessment.
“Gently removes blackheads, makeup and sebum without clogging the pores.”
The term 'removes blackheads' is absolute and may imply a treatment beyond what a cosmetic cleansing oil can achieve, potentially misleading consumers without strong clinical evidence for complete removal.
“Fragrance-free.”
Claiming 'fragrance-free' when 'Fragrance' is listed in the INCI is a direct contradiction and an ASCI violation for misleading advertising.
Cleansing oils are designed for this function, and user reviews consistently support effective makeup and impurity removal. The formula contains effective emulsifiers and cleansing esters.
Evidence visible
The product is non-comedogenic and contains sebum-regulating ingredients like Butyl Avocadate. While it can help 'remove' blackheads by dissolving sebum, 'removes' is strong language for a cosmetic.
Evidence visible
Brand states 'Clinical testing shows a 22.8%* change in sebum amount'. This is a quantified clinical claim, but full study details (sample size, duration, methodology) are not publicly provided beyond 'over time'. Myntra specifies 'noticeably reduces sebum and oil after 4 weeks of use'.
Evidence visible
Brand states 'Hypoallergenic and non-irritation tests completed'. This indicates finished product testing by a third-party lab, supporting the mildness claims.
Evidence visible
This claim is supported by the presence of non-comedogenic oils and the brand's general safety testing.
Evidence visible
The formula contains effective emulsifiers (Sorbeth-30 Tetraoleate, Sorbitan Sesquioleate) that allow the oil to rinse cleanly. User reviews frequently praise the non-greasy finish.
Evidence visible
Heartleaf (Houttuynia Cordata Extract) is present in the INCI. The disclosure of 10000ppm (1%) is a good level of transparency, though its position in the INCI is lower than some other actives.
Mentioned only
Heartleaf (Houttuynia Cordata Extract) is known for its soothing and anti-inflammatory properties. However, its low position in the INCI suggests a lower concentration, making the 'comforts irritated skin' claim more reliant on ingredient-level research than high finished-product efficacy.
Mentioned only
The provided INCI list clearly includes 'Fragrance'. This directly contradicts the 'fragrance-free' claim made on Nykaa and Care to Beauty.
Missing
This is a brand ethical claim. No specific certification was found in public sources, but it's a common claim for K-beauty brands.
Missing
Public evidence the brand could provide to close verification gaps
This analysis evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-analysis, write to us at hello@thecleansheet.in.
