Independent standard & verification platform
for beauty and personal care
Proof,not promises.
We help brands prove their quality with independent verification, and help consumers see the evidence behind a product, not just the marketing.
ApprovedClean Sheet Approved
ApprovedClean Sheet Approved
The standard
A real standard, backed
by real testing.
Every claim is judged on finished-product evidence, read against the real ingredient list, and benchmarked to the regulations that govern beauty worldwide. Not marketing language. Documented proof.
Paste a link.
Get the truth.
Drop a product name or URL. The review engine finds every marketing claim the product makes, digs up the evidence behind each one, reads the real ingredient list, and hands you one clear Clean Sheet standing.
- Finds every claim, then grades it on a 1-7 evidence ladder: from 'no proof publicly visible' to published clinical studies
- Reads the actual INCI, so 'fragrance-free' and 'contains actives' claims can't lie
- Checks ASCI advertising rules and the India drug-cosmetic boundary
- Compares price and claims across Nykaa, Amazon, Flipkart & quick commerce
La Roche-Posay Mela B3 Serum
26 claims found. Checked against studies, the INCI, and 8 platforms:
What the review
actually checks.
25,000+ ingredients. Read, not marketed.
We pull the product's real INCI and read it against 25,000+ ingredients cross-referenced to EU, India, US & Korea, so 'fragrance-free' and 'contains actives' claims are checked against fact.
Not all natural is safe. Not all synthetic is harmful.
We cut through the marketing noise. Every claim is judged on the actual chemistry and the evidence behind it, not buzzwords like 'clean', 'green', or 'pure'.
ApprovedOne clear standing. Backed by proof.
Every reviewed product gets a public page: its Clean Sheet standing, the claims, and the evidence behind each one. Approved means the claims genuinely hold up.
Approved
ApprovedCertification is the new
competitive advantage.
Indian consumers are getting smarter. They're reading ingredient lists, questioning claims, and choosing brands that show their work. The Clean Sheet gives you a way to do that, credibly, independently, and permanently on the public record.