- Claim level evidence rules
- Published conflict of interest policy
- Versioned with every update
Evidence led personal care & beauty
Before you buy,
see the proof.
Find out what a skincare product claims, what the evidence actually supports, and whether it meets an independent standard. Less guesswork. Better buying decisions.
*Independent certification is separate from the web evidence checked through the analyser tool.
✓ PROOF PREVIEWClarity, not just claims.Every claim on the pack, checked against what was actually tested.
What shoppers can see
Ingredients evaluated✓ Explained
Claims mapped to tests✓ Explained
Who should use caution✓ Visible
01 · THE ANALYSERFind products worth
Find products worth
a closer look.
Browse by what matters to you. Public claim analyses and independent certification are clearly separated, so you always know what was actually checked.
CleansersAnuaAnua Heartleaf Pore Control Cleansing OilRoom to ImproveWhile a functional cleansing oil with some clinical backing for sebum reduction, Anua's Heartleaf Pore Control Cleansing Oil suffers from significant…View the proof
TonersSKIN1004SKIN1004 Madagascar Centella Tea-Trica Purifying TonerGood StandingThis toner offers a well-formulated blend of soothing and purifying botanicals for acne-prone skin, but consumers should manage expectations…View the proof
ExfoliantsCOSRXCOSRX BHA Blackhead Power LiquidRoom to ImproveCOSRX BHA Blackhead Power Liquid is a thoughtfully formulated exfoliant with good ingredient transparency, but consumers should manage expectations…View the proof
MoisturisersiUnikiUnik Centella Calming Gel CreamGood StandingA transparently formulated K-beauty gel cream with high concentrations of soothing botanicals, but its anti-aging claims outrun the visible evidence.View the proof
SerumsSKIN1004SKIN1004 Madagascar Centella Tea-Trica Relief AmpouleRoom to ImproveThis ampoule delivers on its core promises of soothing and managing acne-prone skin with a transparent, well-formulated ingredient list, but…View the proof
CleansersAnuaAnua (Renewal) Heartleaf Quercetinol Pore Deep Cleansing FoamRoom to ImproveThis Anua cleansing foam delivers on its core promises with a thoughtful formula, but consumers should be aware of the fragrance content despite…View the proof
Spot careCOSRXCOSRX Master Patch Original FitGood StandingA functional and effective hydrocolloid patch for superficial blemishes, but the brand's 'mineral-oil-free' claim is misleading given its ingredient…View the proof
Browse all products
Standings come from the Clean Sheet analyser. They are not certifications.
HOW THE ANALYSER READS A CLAIMA lab report is a start.
A lab report is a start.
Not the whole story.
Brands may already invest in legitimate testing. Our role is to independently assess the evidence, explain its limits, and translate the result into something you can actually use.
- Is the study relevant to the claim being made?
- Was the finished product tested, or just an ingredient?
- Do the results apply to the people it’s marketed to?
- Is the evidence still current for this formula?
SAMPLE CLAIM ANALYSISWhat the proof really says
THE PRODUCT LABEL SAYS“Makes the pores appear smaller.”A visual promise that sounds measurable, but depends on how and when it was measured.
THE EVIDENCE SUPPLIED IN THIS EXAMPLE4 week self assessment, 30 adultsShows people felt their pores looked smaller. It does not measure pore size, and no control group was used.
Perception only, not measuredInstrument measurement against a control is needed under the TCCS framework.
SAMPLE · An illustrative example, not an analysis of any real product.
02 · CONSUMER COMMUNITYAsk people who’ve
Ask people who’ve
actually used it.
Real experiences, side by side with the evidence. Answers that match a proof record are marked, so opinion and fact never blur.
Is the BHA liquid purging me or breaking me out?Exfoliants · 38 replies
Purging shows up where you usually break out and clears in 4 to 6 weeks. New spots in new places usually mean it isn’t for you.
Top answer · Riya, oily skin✓ MATCHES THE EVIDENCE
Does heartleaf actually do anything in a rinse-off cleanser?Cleansers · 21 replies
Not much. It’s on your skin for under a minute. Buy the foam for how it cleans, not for the extract.
Top answer · Kabir, sensitive skin✓ MATCHES THE EVIDENCE
Do pimple patches work on the deep, painful ones?Spot care · 54 replies
They’re for whiteheads with fluid to absorb. For deep cysts, see a dermatologist instead.
Top answer · Meera, acne-prone✓ MATCHES THE EVIDENCE
SHELFIE CHECKPost your shelf. We’ll tell you what’s doubling up.Share a photo of your routine and the community, plus our analysts, flag overlaps and clashes.Join the community
Education · Read the label
The answer is
on the label.
The front of the pack sells a story. The back tells the truth. We teach you to read it, ingredient by ingredient and claim by claim, so no marketing line goes unchecked.
Latest reads
All articlesFOR BRANDSYou paid for testing.
You paid for testing.
Let shoppers see it.
An independent standard, a public proof record, and a room full of founders who care about the same thing.
Explore everything for brands01 · OUR STANDARDThe TCCS framework
What certification requires, claim by claim. Public, versioned and free to read.
- Claim level evidence rules
- Published conflict of interest policy
- Versioned with every update
02 · GET CERTIFIEDTurn your testing into proof
Submit your evidence. We assess it independently and publish a live proof record.
- Apply and share your dossier
- Independent evidence analysis
- Public record with live status
03 · FOUNDER COMMUNITYBuild with founders who care
A private circle for founders making evidence-led personal care.
- Monthly founder circles
- Apply and share your dossier
- Independent evidence analysis
- Public record with live status
- Monthly founder circles
More from The Clean Sheet
Proof is the new beauty essential.Start with the product you’ve been thinking about buying.
Check a productCOMMON QUESTIONS
Everything you wanted to know about clean beauty in India
How do I check if a beauty product is safe in India?
The easiest way is The Clean Sheet's free Product Analyser. Paste a product name or URL and it finds every marketing claim, grades each against real evidence and the actual ingredient list, checks India's advertising and drug-boundary rules, and gives you one clear Clean Sheet standing.
What is The Clean Sheet?
The Clean Sheet is India's first independent, science-backed clean beauty platform. We provide an AI-powered Product Analyser that checks marketing claims against evidence, an analysed product registry (453 products from 191 brands so far), a directory of 2,273 cosmetic ingredients, and a rigorous product certification for beauty brands. Everything is free for consumers.
Is The Clean Sheet's ingredient analysis free?
Yes. The Product Analyser is completely free to use. Paste any product name or URL (Nykaa, Amazon, brand website) and you get a full analysis: every claim graded against evidence, the real ingredient list, price parity, and a clear Clean Sheet standing.
What does the Clean Sheet standing mean?
Every analysed product gets one of three standings. Good Standing (our highest): a well-made, transparent product that passes our independent checks on ingredient safety, regulatory compliance and claim substantiation. Room to Improve: nothing wrong with it, but the proof and transparency don't yet match the claims. Not Recommended: the product makes a claim that isn't permitted in India, or one its own ingredient list contradicts.
Which beauty products are analysed by The Clean Sheet in India?
You can browse every analysed product at thecleansheet.in/brands. Each has a public page showing its Clean Sheet standing, every marketing claim graded against evidence, the real ingredient list, and price parity across platforms. Brands can also apply for certification at thecleansheet.in/brands.
Is niacinamide safe for Indian skin?
Yes, niacinamide (Vitamin B3) is considered safe and is rated Low concern by The Clean Sheet. It is permitted under Indian, EU, US & Korean cosmetic regulations with no concentration limit. It is commonly used in serums and moisturisers for its brightening, pore-minimising, and anti-inflammatory properties.
Are parabens banned in India?
Parabens are not fully banned in India but are restricted. Short-chain parabens like methylparaben and propylparaben are permitted up to 0.4% (individual) or 0.8% (mixed) under Indian cosmetics regulations. However, they are classified as Medium concern by The Clean Sheet due to potential endocrine effects at high concentrations.