Evidence over
marketing.
The Indian beauty industry is worth $28 billion and growing. But clean beauty has no legal definition. Brands use "natural", "pure", "chemical-free" freely, with no accountability.
The Clean Sheet™ was built to change that. We created India's first ingredient-level, science-backed certification that means something real.
What we stand for.
Safety is non-negotiable.
50% of our score is safety. Because no amount of great packaging or clever marketing justifies a product that contains carcinogens or endocrine disruptors.
Proof is the product.
We don't accept brand declarations. We verify documents. Technical data sheets, lab results, safety tests, all on file before a single badge is issued.
Consumers deserve the truth.
Our public scorecards are free, permanent, and linked via QR on packaging. Any consumer can verify any certified product, any time.
The gap in India's
beauty market.
India follows the Drugs and Cosmetics Act, which has no specific provision for "clean" or "natural" claims. A brand can print "chemical-free" on any bottle and face no legal consequence.
Meanwhile, consumers are paying premium prices for products marketed as "safe" and "clean" that contain parabens, formaldehyde releasers, and endocrine disruptors.
The Clean Sheet fills this gap with a voluntary, science-driven certification inspired by the EU's SCCS guidelines, IFRA standards, and the EWG's rigour, but built for India's market and consumer context.
The numbers don't lie.
Source: Vogue India Beauty Report 2024, internal research
"Clean beauty isn't a legal category in India. It's a marketing term. We're building the standard that changes that."
The Clean Sheet™
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