Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
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Anua's Niacinamide 10% + TXA 4% Serum offers a transparently formulated, potent blend of brightening actives, but consumers should manage expectations regarding rapid, dramatic results and be mindful of potential sensitivity with its high active load.
₹2,000 • Analysed 22 October 2026
This Anua serum is positioned as a potent brightening solution for Indian consumers, targeting common concerns like dark spots and hyperpigmentation, which are prevalent in Fitzpatrick III-V skin types. The formula's lightweight, non-sticky texture is well-suited for India's often humid climate. While the price point of Rs.2000 (MRP) positions it in the premium K-beauty segment, the significant price discrepancy across platforms like Flipkart (Rs.3999) highlights a need for consumer vigilance. The brand's 'fragrance-free' claim and inclusion of soothing ingredients are beneficial for Indian skin, which can be prone to sensitivity.
Independent and free. The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
Supported by high concentrations of Niacinamide (10%), Tranexamic Acid (4%), and Arbutin (2%) high in the INCI, known for these effects.
10% Niacinamide concentration is explicitly disclosed and appears high in the INCI.
4% Tranexamic Acid concentration is explicitly disclosed and appears high in the INCI.
2% Arbutin concentration is explicitly disclosed and appears high in the INCI.
INCI lists multiple humectants (Glycerin, Butylene Glycol, various Hyaluronic Acid forms) and emollients.
Consistent description across multiple retailers and user reviews. Formula is water-based.
Both ingredients are present in the INCI and are well-known humectants.
Ceramide NP is present in the INCI and is a known barrier-supporting lipid.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Brand describes ingredient origin in its claims.
Screened against the ingredient database (31 of 51 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Contains ingredient(s) commonly rated comedogenic: theobroma cacao. May not suit very acne-prone skin.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Any proprietary 'complex' is broken down into its actual ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
No retinoid or other pregnancy-cautioned active found in the screen.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Water |
Glycerin |
Niacinamide |
Tranexamic Acid |
Butylene Glycol |
Diethoxyethyl Succinate |
1,2-Hexanediol |
Arbutin |
Sodium Hyaluronate |
Alpha-Arbutin |
Coccinia Indica Fruit Extract |
Eclipta Prostrata Extract |
Macadamia Integrifolia Seed Oil |
Olea Europaea (Olive) Fruit Oil |
Simmondsia Chinensis (Jojoba) Seed Oil |
Vitis Vinifera (Grape) Seed Oil |
Theobroma Cacao (Cocoa) Extract |
Hydrolyzed Hyaluronic Acid |
Chamaecyparis Obtusa Leaf Extract |
Prunus Persica (Peach) Flower Extract |
Camellia Sinensis Seed Oil |
Yeast Ferment Extract |
Centella Asiatica Extract |
Artemisia Princeps Leaf Extract |
Candida Bombicola/Glucose/ Methyl Rapeseedate Ferment |
Hyaluronic Acid |
Pentylene Glycol |
Betaine Salicylate |
Sucrose Palmitate |
Hydrogenated Lecithin |
Gellan Gum |
Sodium Phytate |
Cellulose |
Caprylic/Capric Triglyceride |
Panthenol |
Cyanocobalamin |
Polyglutamic Acid |
3-O-Ethyl Ascorbic Acid |
Ceramide NP |
Dextrin |
Asiaticoside |
Madecassic Acid |
Asiatic Acid |
Dimethylsilanol Hyaluronate |
Hydrolyzed Sodium Hyaluronate |
Potassium Hyaluronate |
Hydroxypropyltrimonium Hyaluronate |
Sodium Hyaluronate Crosspolymer |
Sodium Hyaluronate Dimethylsilanol |
Sodium Acetylated Hyaluronate |
Xanthan Gum |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance assessment.
“Visible brightening results in 2-4 weeks of consistent use”
Quantified time-bound claim without sufficient published clinical study details to verify the 'visible' aspect for a general population.
Supported by high concentrations of Niacinamide (10%), Tranexamic Acid (4%), and Arbutin (2%) high in the INCI, known for these effects.
Mentioned only
10% Niacinamide concentration is explicitly disclosed and appears high in the INCI.
Mentioned only
4% Tranexamic Acid concentration is explicitly disclosed and appears high in the INCI.
Mentioned only
2% Arbutin concentration is explicitly disclosed and appears high in the INCI.
Mentioned only
INCI lists multiple humectants (Glycerin, Butylene Glycol, various Hyaluronic Acid forms) and emollients.
Mentioned only
Consistent description across multiple retailers and user reviews. Formula is water-based.
Evidence visible
Both ingredients are present in the INCI and are well-known humectants.
Mentioned only
Ceramide NP is present in the INCI and is a known barrier-supporting lipid.
Mentioned only
The retrieved INCI list does not contain 'Parfum' or common fragrance ingredients, supporting the claim.
Evidence visible
Niacinamide is known to help with oil regulation and pore appearance, but no finished product evidence for this specific claim was found.
Mentioned only
This analysis evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-analysis, write to us at hello@thecleansheet.in.
