Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
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This premium-priced hair serum makes bold, quantified promises that are not backed by publicly visible finished-product clinical evidence, leading to a high claim risk for consumers.
₹999 • Analysed 23 October 2026
This Nexxus hair serum is positioned as a premium bond-repair and frizz-control treatment at ₹999 for 30ml, placing it at the higher end of the Indian hair serum market. While it claims 'Back to Virgin Hair in 6 Drops' and '11X strength,' these ambitious, quantified claims lack publicly visible finished-product clinical evidence, raising ASCI compliance concerns. The formula, when considering the full ingredient list presented on the brand's product page, appears suitable for Indian conditions, but the lack of specific evidence for its bold claims means consumers should manage expectations.
Independent and free. The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
This is a highly ambitious, quantified claim. The brand states 'restoring it to a virgin-like state in 6 drops' but provides no clinical study details (sample size, duration, methodology) to substantiate this specific claim.
This is a marketing term describing the product's mechanism. No scientific evidence is provided to substantiate a literal 'trillion protein & lipid transfusion.'
The brand claims to 'rebuild broken hair bonds' and 'strengthens the hair bonds.' While the formula contains proteins (Keratin, Elastin, Collagen), no finished product clinical study demonstrating actual bond repair is publicly visible.
These are performance claims. While hair serums typically provide these benefits, no specific finished product test reports for frizz reduction, gloss, or heat protection are publicly visible.
These are routine functional claims. The leave-in serum format and the presence of a silicone derivative (PEG-9 Polydimethylsiloxyethyl Dimethicone) in the provided INCI generally support a lightweight, non-greasy feel.
This claim combines functional benefits for damaged hair. While the formula contains proteins and humectants, no finished product study demonstrating comprehensive replenishment or bond repair is publicly visible.
This is a highly ambitious, quantified claim. The brand provides no clinical study details (sample size, duration, methodology) to substantiate '11X strength.'
This is a highly ambitious, quantified, time-bound claim. The brand provides no clinical study details (sample size, duration, methodology) to substantiate '72H long-lasting smoothness.'
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the product page (nexxus.in).
Brand describes ingredient origin in its claims.
Screened against the ingredient database (11 of 16 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
Declares 2 known allergen(s) (coumarin, benzyl salicylate). Reactive skin should note these.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Brand references ingredient origin / traceability.
Standards & Compliance
Usage warnings and directions are clear on the label.
No retinoid or other pregnancy-cautioned active found in the screen.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
P E G-9 Polydimethylsiloxyethyl Dimethicone |
Water |
Laurdimonium Hydroxypropyl Hydrolyzed Keratin |
Sodium Beznoate |
Potassium Sorbate |
Glycerin |
Butylene Glycol |
Sodium Hyaluronate |
Acetyl Glucosamine |
Sodium Chondroitin Sulfate |
Hydrolyzed Elastin |
Hydrolyzed Collagen |
Sorbic ACID |
Benzoic ACID |
Benzyl Salicylate |
Coumarin |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified. Benzyl Salicylate and Coumarin are EU-listed allergens, but their presence is allowed with proper labeling.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance assessment.
“Back to Virgin Hair in 6 Drops”
Uses absolute, quantified language ('Back to Virgin Hair', 'in 6 Drops') without a published, verifiable study detailing methodology, sample size, and results.
“Trillion Protein & Lipid Transfusion”
Uses highly exaggerated, quantified language ('Trillion Protein & Lipid Transfusion') that is not scientifically verifiable or supported by disclosed methodology.
“rebuilding 11X strength”
Uses quantified claim ('11X strength') without a published, verifiable study detailing methodology, sample size, and results.
“72H long-lasting smoothness”
Uses quantified, time-bound claim ('72H long-lasting smoothness') without a published, verifiable study detailing methodology, sample size, and results.
“Heat protection: Up to 230 degrees”
Uses quantified claim ('Up to 230 degrees') without a published, verifiable study detailing methodology and results.
“luxurious Magnolia parfum designed to linger for up to 72 hours”
Uses quantified, time-bound claim ('up to 72 hours') without a published, verifiable study detailing methodology and results.
“#1 AWARDED BEST HAIR SERUM”
Uses 'No. 1' claim without disclosing methodology and comparable study.
“#1 AWARDED NEW & NOW BEST HAIR SERUM”
Uses 'No. 1' claim without disclosing methodology and comparable study.
This is a highly ambitious, quantified claim. The brand states 'restoring it to a virgin-like state in 6 drops' but provides no clinical study details (sample size, duration, methodology) to substantiate this specific claim.
Missing
This is a marketing term describing the product's mechanism. No scientific evidence is provided to substantiate a literal 'trillion protein & lipid transfusion.'
Missing
The brand claims to 'rebuild broken hair bonds' and 'strengthens the hair bonds.' While the formula contains proteins (Keratin, Elastin, Collagen), no finished product clinical study demonstrating actual bond repair is publicly visible.
Mentioned only
These are performance claims. While hair serums typically provide these benefits, no specific finished product test reports for frizz reduction, gloss, or heat protection are publicly visible.
Missing
These are routine functional claims. The leave-in serum format and the presence of a silicone derivative (PEG-9 Polydimethylsiloxyethyl Dimethicone) in the provided INCI generally support a lightweight, non-greasy feel.
Mentioned only
This claim combines functional benefits for damaged hair. While the formula contains proteins and humectants, no finished product study demonstrating comprehensive replenishment or bond repair is publicly visible.
Mentioned only
This is a highly ambitious, quantified claim. The brand provides no clinical study details (sample size, duration, methodology) to substantiate '11X strength.'
Missing
This is a highly ambitious, quantified, time-bound claim. The brand provides no clinical study details (sample size, duration, methodology) to substantiate '72H long-lasting smoothness.'
Missing
This is an aspirational appearance claim. While hair serums can provide shine, the '24K gold-like' is emotional language. No specific finished product test is publicly visible.
Mentioned only
This is a highly ambitious, quantified functional claim. The brand provides no clinical study details (sample size, duration, methodology) to substantiate 'Heat protection: Up to 230 degrees.'
Missing
Public evidence the brand could provide to close verification gaps
This analysis evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-analysis, write to us at hello@thecleansheet.in.
