Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Join The Clean Sheet™ community
Science-backed beauty tips, ingredient alerts, and early access. Straight to your WhatsApp.
Join for free →
This Dove serum offers a pleasant, active-rich formula for hair repair, but its most ambitious claims outrun the publicly visible evidence, urging consumers to manage expectations.
₹315 • Analysed 22 October 2026
This Dove Peptide Bond Strength Leave-in Creme Serum is positioned as an advanced solution for damaged hair, a common concern in India due to heat styling, chemical treatments, and environmental factors. Its lightweight, creamy texture is well-suited for the humid Indian climate, aiming to provide repair without weighing hair down. The product's pricing is competitive within the mass-market hair serum category, with significant discounts often available on e-commerce platforms. While claims of '100% Hair BOND RECONSTRUCTION' and '20 times stronger' are ambitious and trigger ASCI concerns for their absolute and quantified nature without publicly detailed clinical studies, the brand does cite internal lab tests. The inclusion of a '5% Protein Peptide Complex' is a good transparency point for Indian consumers seeking active ingredients.
Independent and free. The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
Claim specifies '5% Protein Peptide Complex' (Level 3). 'Damage repair throughout the day' implies a leave-in effect, which the product format supports. The brand states 'Based on lab tests with Dove Peptide Bond Strength Range' for related claims, suggesting internal finished product testing (Level 4).
This is a routine cosmetic claim. User reviews frequently praise its lightweight feel and non-greasy finish [cite: 2 in previous search, 10 in previous search]. Formula logic with silicones and emollients supports a lightweight feel. The 'damage repair' aspect is supported by the peptide complex (Level 3/4).
The asterisk is crucial. Netmeds clarifies: '*Based on lab tests with Dove Peptide Bond Strength Range vs Non Conditioning Shampoo with regular use.'. This indicates finished product testing (Level 4), but '100%' is an absolute claim that would ideally require a Level 6-7 published clinical study with full methodology to be considered low risk. Without full study details, the claim outruns the visible evidence.
The claim of 'penetrates deep' and 'reconstruct broken bonds at cellular level' is ambitious. Peptides are known to interact with hair structure (Level 2 ingredient research), but specific finished product evidence demonstrating 'cellular level reconstruction' for this product is not publicly visible beyond the general 'lab tests' mentioned for bond reconstruction.
This is a usage instruction combined with a functional and appearance claim. The 'damage repair' is supported by the peptide complex (Level 3/4). 'Visibly fortified & healthy hair' is a cosmetic outcome supported by the product's conditioning and smoothing ingredients.
Netmeds clarifies: '*Based on lab tests with Dove Peptide Bond Strength Range vs Non Conditioning Shampoo with regular use.'. This indicates finished product testing (Level 4). However, a quantified claim like '20 times stronger' would ideally require a Level 6-7 published clinical study with full methodology to be considered low risk. Without full study details, the claim outruns the visible evidence.
The product contains peptides and hydrolyzed proteins known for hair repair (Level 2). The brand's internal lab tests (Level 4) support general damage repair claims. 'Advanced solution' is marketing language, but the core claim is plausible given the ingredients and product type.
The 5% concentration of the Protein Peptide Complex is explicitly disclosed (Level 3). 'Bio-Protein Care technology' is a brand-specific term for their formulation approach.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Screened against the ingredient database (17 of 30 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Contains ingredient(s) commonly rated comedogenic: cocos nucifera, coconut oil. May not suit very acne-prone skin.
Irritation & Allergen Risk
Declares 7 known allergen(s) (limonene, linalool, citronellol, cinnamal, cinnamyl alcohol, hexyl cinnamal…). Reactive skin should note these.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Any proprietary 'complex' is broken down into its actual ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
No retinoid or other pregnancy-cautioned active found in the screen.
Brand makes a vegan / vegetarian claim.
Sustainability & Ethics
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Water |
Cetearyl Alcohol |
Citric Acid Monohydrate |
Cocos Nucifera (Coconut) Oil |
Stearamidopropyl Dimethylamine |
Dimethicone |
Trideceth-5 |
Palmitoyl Hexapeptide-12 |
Glyceryl Polymethacrylate |
PEG-8 |
Sodium Lactate |
Sodium Benzoate |
Sodium Gluconate |
Hydrolyzed Wheat Protein |
Lysine Monohydrochloride |
Lens Esculenta (Lentil) Seed Extract |
Hydrolyzed Cicer Seed Extract |
Chenopodium Quinoa Seed Extract |
Prunus Armeniaca (Apricot) Kernel Oil |
Perfume |
Disodium EDTA |
Linalool |
Limonene |
Hexyl Cinnamal |
Citronellol |
Cinnamyl Alcohol |
Alpha-Isomethyl Ionone |
Ci 47005 |
Ci 60730 |
Ci 14700 |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
Contains fragrance allergens (Linalool, Limonene, Hexyl Cinnamal, Citronellol, Cinnamyl Alcohol, Alpha-Isomethyl Ionone) which must be declared if above certain thresholds.
No prohibited or restricted ingredients identified. INCI is disclosed.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance assessment.
“100% Hair BOND RECONSTRUCTION*”
Absolute claim ('100%') without publicly visible, detailed clinical study methodology and results. While internal lab tests are cited, the lack of transparency on the study details (sample size, duration, method) makes this an ASCI concern.
“transforms damaged hair into strands that feel 20 times stronger*”
Quantified claim ('20 times stronger') without publicly visible, detailed clinical study methodology and results. While internal lab tests are cited, the lack of transparency on the study details makes this an ASCI concern.
“Witness hair REBORN 20X STRONGER vs damage*”
Quantified claim ('20X STRONGER') and absolute language ('REBORN') without publicly visible, detailed clinical study methodology and results. While internal lab tests are cited, the lack of transparency on the study details makes this an ASCI concern.
Claim specifies '5% Protein Peptide Complex' (Level 3). 'Damage repair throughout the day' implies a leave-in effect, which the product format supports. The brand states 'Based on lab tests with Dove Peptide Bond Strength Range' for related claims, suggesting internal finished product testing (Level 4).
Evidence visible
This is a routine cosmetic claim. User reviews frequently praise its lightweight feel and non-greasy finish [cite: 2 in previous search, 10 in previous search]. Formula logic with silicones and emollients supports a lightweight feel. The 'damage repair' aspect is supported by the peptide complex (Level 3/4).
Evidence visible
The asterisk is crucial. Netmeds clarifies: '*Based on lab tests with Dove Peptide Bond Strength Range vs Non Conditioning Shampoo with regular use.'. This indicates finished product testing (Level 4), but '100%' is an absolute claim that would ideally require a Level 6-7 published clinical study with full methodology to be considered low risk. Without full study details, the claim outruns the visible evidence.
Evidence visible
The claim of 'penetrates deep' and 'reconstruct broken bonds at cellular level' is ambitious. Peptides are known to interact with hair structure (Level 2 ingredient research), but specific finished product evidence demonstrating 'cellular level reconstruction' for this product is not publicly visible beyond the general 'lab tests' mentioned for bond reconstruction.
Mentioned only
This is a usage instruction combined with a functional and appearance claim. The 'damage repair' is supported by the peptide complex (Level 3/4). 'Visibly fortified & healthy hair' is a cosmetic outcome supported by the product's conditioning and smoothing ingredients.
Evidence visible
Netmeds clarifies: '*Based on lab tests with Dove Peptide Bond Strength Range vs Non Conditioning Shampoo with regular use.'. This indicates finished product testing (Level 4). However, a quantified claim like '20 times stronger' would ideally require a Level 6-7 published clinical study with full methodology to be considered low risk. Without full study details, the claim outruns the visible evidence.
Evidence visible
The product contains peptides and hydrolyzed proteins known for hair repair (Level 2). The brand's internal lab tests (Level 4) support general damage repair claims. 'Advanced solution' is marketing language, but the core claim is plausible given the ingredients and product type.
Evidence visible
The 5% concentration of the Protein Peptide Complex is explicitly disclosed (Level 3). 'Bio-Protein Care technology' is a brand-specific term for their formulation approach.
Mentioned only
This is a cosmetic appearance claim. The product's conditioning agents (Cetearyl Alcohol, Dimethicone, Stearamidopropyl Dimethylamine) and oils (Coconut Oil, Apricot Kernel Oil) are known to provide smoothing and shine. User reviews support these effects [cite: 2 in previous search, 10 in previous search].
Evidence visible
The ingredients like emollients, humectants, and conditioning agents are suitable for these hair concerns (Level 2 ingredient logic).
Mentioned only
This analysis evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-analysis, write to us at hello@thecleansheet.in.
