Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
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Reading every ingredient in the formula…
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This face wash offers a pleasant cleansing experience with beneficial humectants, but its marketing overstates the capabilities of a rinse-off product, particularly regarding scar and tan removal, without providing adequate transparency or evidence.
₹180 • Analysed 22 October 2026
This Keya Seth Aromatherapy face wash is positioned as a natural, aromatherapy-based cleanser suitable for all skin types, which is a popular category in the Indian market. Its price point of Rs.180-239 for 100ml is competitive for a mass-market brand. However, several claims like 'removing sunburn & suntan' and 'lightens scars effectively' are ambitious for a rinse-off cosmetic and may attract ASCI scrutiny, especially without finished product clinical evidence. The lack of a full, ordered INCI list is a transparency gap under India Cosmetics Rules 2020.
Independent and free. The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
Claims are based on ingredient properties (Honey, Tea Tree, Lavender, Pro-Vitamin B5) known for soothing and anti-inflammatory effects, but no finished product testing is publicly visible.
Honey, Lavender Essential Oil, and Tea Tree Essential Oil are listed as key ingredients or in partial INCI.
A common claim for face washes. However, the presence of essential oils (Lavender, Tea Tree) can be sensitizing for some individuals, especially those with very sensitive or reactive skin. No mildness testing for 'all skin types' is publicly visible.
Consistent with a face wash containing mild surfactants (coconut-derived Disodium Cocoamphodiacetate mentioned) and humectants like Honey and Pro-Vitamin B5.
Claimed on Flipkart and product pack. Without a full INCI, this cannot be definitively verified, but the mention of 'coconut-derived Disodium Cocoamphodiacetate' as a cleanser supports it being soap-free.
Attributed to Honey and Tea Tree Essential Oil, which have known antibacterial properties. However, 'Fights Acne' is a strong claim for a rinse-off product without finished product clinical evidence. 'Blemish-Free' is aspirational.
This is a very ambitious claim for a face wash, even with ingredients like Honey that have antioxidant properties. 'Removing' implies a treatment effect, which is unlikely for a rinse-off product and lacks finished product evidence.
Attributed to Lavender Essential Oil and Honey's antiseptic/antibacterial properties. 'Protects from infections' is a strong claim for a cosmetic. 'Skin drying agents' is plausible due to moisturizing ingredients.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Brand describes ingredient origin in its claims.
Ingredient Transparency
Any proprietary 'complex' is broken down into its actual ingredients.
Standards & Compliance
Usage warnings and directions are clear on the label.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified based on available partial information.
Full INCI not available, which is a requirement for cosmetic products in India.
No prohibited or restricted ingredients identified based on available partial information.
No prohibited or restricted ingredients identified based on available partial information.
No prohibited or restricted ingredients identified based on available partial information.
No prohibited or restricted ingredients identified based on available partial information.
No prohibited or restricted ingredients identified based on available partial information.
No prohibited or restricted ingredients identified based on available partial information.
No prohibited or restricted ingredients identified based on available partial information.
No prohibited or restricted ingredients identified based on available partial information.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance assessment.
“contributes to removing sunburn & suntan”
The term 'removing' implies an absolute effect that is difficult to substantiate for a cosmetic face wash without robust clinical data.
“Lightens scars effectively”
The term 'effectively' implies a strong, measurable outcome that is not supported by finished product clinical evidence for a face wash.
“Honey is a Natural Humectant and ideal for oily and acne-prone skin. It helps open pores, clear away dirt,…”
The claim 'reverse age' is an absolute and unproven statement for a cosmetic product.
Claims are based on ingredient properties (Honey, Tea Tree, Lavender, Pro-Vitamin B5) known for soothing and anti-inflammatory effects, but no finished product testing is publicly visible.
Mentioned only
Honey, Lavender Essential Oil, and Tea Tree Essential Oil are listed as key ingredients or in partial INCI.
Mentioned only
A common claim for face washes. However, the presence of essential oils (Lavender, Tea Tree) can be sensitizing for some individuals, especially those with very sensitive or reactive skin. No mildness testing for 'all skin types' is publicly visible.
Missing
Consistent with a face wash containing mild surfactants (coconut-derived Disodium Cocoamphodiacetate mentioned) and humectants like Honey and Pro-Vitamin B5.
Mentioned only
Claimed on Flipkart and product pack. Without a full INCI, this cannot be definitively verified, but the mention of 'coconut-derived Disodium Cocoamphodiacetate' as a cleanser supports it being soap-free.
Missing
Attributed to Honey and Tea Tree Essential Oil, which have known antibacterial properties. However, 'Fights Acne' is a strong claim for a rinse-off product without finished product clinical evidence. 'Blemish-Free' is aspirational.
Mentioned only
This is a very ambitious claim for a face wash, even with ingredients like Honey that have antioxidant properties. 'Removing' implies a treatment effect, which is unlikely for a rinse-off product and lacks finished product evidence.
Mentioned only
Attributed to Lavender Essential Oil and Honey's antiseptic/antibacterial properties. 'Protects from infections' is a strong claim for a cosmetic. 'Skin drying agents' is plausible due to moisturizing ingredients.
Mentioned only
Attributed to essential oils and Vitamin B. 'Reducing wrinkles' is a high-ambition claim for a rinse-off product, typically requiring leave-on actives and clinical evidence. 'Acne' is plausible due to Tea Tree.
Mentioned only
Tea Tree Oil is widely recognized for its anti-inflammatory properties. This is an ingredient-level claim.
Mentioned only
Public evidence the brand could provide to close verification gaps
This analysis evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-analysis, write to us at hello@thecleansheet.in.
