Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
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This face wash offers a gentle cleanse at a great price, but its ambitious claims for pore tightening and skin lightening are not backed by visible evidence, and the lack of explicit preservatives raises a formula integrity question.
₹190 • Analysed 22 October 2026
This Aroma Magic Grapefruit Face Wash is an affordable option at Rs.190 for 100ml, well-suited for the Indian mass market. Its claims of 'mattifying' and 'oil control' are relevant for India's often humid climate, particularly for normal to oily skin types. However, the 'lightens skin' and 'tightens pores' claims are ambitious for a rinse-off product and carry ASCI scrutiny, especially without finished product evidence. The inconsistency in 'All Skin Types' vs. 'Normal to Oily' across platforms is a notable ASCI concern regarding suitability claims.
Independent and free. The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
Claims rely on ingredient-level benefits of grapefruit, lemon, and vitamin C. No finished product evidence for brightening or pore tightening is publicly visible. Pore tightening is an ambitious claim for a rinse-off product.
Cleansing is supported by surfactants. 'Lightens and brightens' relies on ingredient-level benefits of citrus extracts and aloe vera, but no finished product evidence is publicly visible. 'Lightens' can be an ambitious claim.
Claim relies on ingredient-level benefits. True pore tightening is not realistically achievable with a rinse-off face wash, and no finished product evidence is publicly visible.
Essential oils can contribute to a mattifying and revitalizing sensation, but the effect from a rinse-off product is likely temporary and mild. No finished product evidence is publicly visible.
INCI list confirms absence of parabens, traditional soap (SLS/SLES), denatured alcohol, artificial colors, and synthetic fragrance (only essential oils listed).
INCI confirms the use of mild, sulfate-free surfactants (Decyl Glucoside, Cocoamidopropyl Betaine) instead of traditional soap.
This claim is consistent with the product's mattifying claims and the presence of citrus extracts.
This is a responsible disclosure, aligning with the product's suitability for normal to oily skin.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Brand describes ingredient origin in its claims.
Screened against the ingredient database (4 of 10 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Aqua |
Decyl Glucoside |
Cocoamidopropyl Betaine |
Olive Esters |
Cymbopogan Martinii Oil |
Aloe Barbadensis Leaf Extract |
Grandis Seed Extract |
Citrus Medica Limonum Extract |
Fruit Derived Beta Carotene |
Citrus Aurantium Oil |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified. INCI is disclosed as per regulations.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance assessment.
“Cleans, lightens and brightens the skin with grapefruit, lemon and aloevera extracts.”
The term 'lightens' can imply altering natural skin tone, which requires strong substantiation. Without finished product clinical proof, this claim carries an ASCI concern.
“Tighten pores with vitamin c and beta carotene.”
This claim uses absolute language ('tighten pores') which is difficult to substantiate for a rinse-off cosmetic product without robust clinical evidence.
“I lighten your pores with Beta carotene & Beta carotene.”
This claim is nonsensical ('lighten pores') and is likely a typo. It is misleading and unsubstantiated.
“Skin Brightening & Pore Tightening (All Skin Types)”
Claiming 'All Skin Types' for a product explicitly stated by the brand as 'Not recommended for dry skin type' is a significant contradiction and misleading, triggering an ASCI concern for suitability claims.
Claims rely on ingredient-level benefits of grapefruit, lemon, and vitamin C. No finished product evidence for brightening or pore tightening is publicly visible. Pore tightening is an ambitious claim for a rinse-off product.
Mentioned only
Cleansing is supported by surfactants. 'Lightens and brightens' relies on ingredient-level benefits of citrus extracts and aloe vera, but no finished product evidence is publicly visible. 'Lightens' can be an ambitious claim.
Mentioned only
Claim relies on ingredient-level benefits. True pore tightening is not realistically achievable with a rinse-off face wash, and no finished product evidence is publicly visible.
Mentioned only
Essential oils can contribute to a mattifying and revitalizing sensation, but the effect from a rinse-off product is likely temporary and mild. No finished product evidence is publicly visible.
Mentioned only
INCI list confirms absence of parabens, traditional soap (SLS/SLES), denatured alcohol, artificial colors, and synthetic fragrance (only essential oils listed).
Evidence visible
INCI confirms the use of mild, sulfate-free surfactants (Decyl Glucoside, Cocoamidopropyl Betaine) instead of traditional soap.
Evidence visible
This claim is consistent with the product's mattifying claims and the presence of citrus extracts.
Mentioned only
This is a responsible disclosure, aligning with the product's suitability for normal to oily skin.
Mentioned only
Aloe vera has soothing properties, and citrus extracts can be mildly antiseptic, which may 'help' with acne. However, it is not an acne treatment. No finished product evidence is publicly visible.
Mentioned only
This claim appears to be a typo, likely intended as 'tighten pores'. 'Lighten pores' is not a recognized cosmetic function and is not supported by any evidence.
Missing
Public evidence the brand could provide to close verification gaps
This analysis evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-analysis, write to us at hello@thecleansheet.in.
