Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
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Flux Theory's 'The Dreamer' is a well-formulated hydrating body wash with a strong humectant profile, but consumers should manage expectations regarding the depth and longevity of hydration from a rinse-off product.
₹499 • Analysed 22 October 2026
This Flux Theory body wash is positioned as a premium hydrating product in the Indian market, priced at Rs.499 for 300ml. Its 'Dermatologically Tested' claim and 'Sulphate, Paraben, EDTA Free' status align with growing consumer demand for gentler formulations. While the 'Long Lasting Moisturisation' claims are ambitious for a rinse-off product in India's often humid climate, the inclusion of multiple humectants like Quad Hyaluronic Acid and Pentavitin is a positive for consumers seeking hydration. The brand's use of Ranbir Kapoor as a founder and prominent testimonials suggest a strong focus on aspirational marketing.
Independent and free. The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
The INCI lists foaming surfactants (Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate) and humectants (Glycerin, Hyaluronic Acid variants) supporting both foam and hydration. Brand states 'Lightweight, Pillowy Foam'.
The INCI lists four variants: Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate, Sodium Acetylated Hyaluronate, Hydrolyzed Sodium Hyaluronate. Percentages are not disclosed, but the presence of multiple forms supports the 'Quad' claim.
The INCI lists 'Parfum'. The specific scent profile is a marketing description.
Ingredients like Glycerin, Saccharide Isomerate (Pentavitin), and the four Hyaluronic Acid variants are known humectants. However, for a rinse-off product, 'deep' hydration is an ambitious claim without finished product clinical data.
Ingredients like Saccharide Isomerate (Pentavitin) are known for long-lasting hydration. However, for a rinse-off body wash, claiming 'long lasting moisturisation' is ambitious without finished product testing to demonstrate this specific duration.
The INCI confirms the presence of Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate, Sodium Acetylated Hyaluronate, Hydrolyzed Sodium Hyaluronate, and Saccharide Isomerate (Pentavitin).
The INCI lists Sodium C14-16 Olefin Sulfonate and Sodium Cocoyl Isethionate, which are not sulfates (e.g., SLS, SLES). This claim is supported.
The INCI lists 'Parfum'. The brand states fragrances are 'designed to leave a noticeable scent on the body long after your shower'. This is a functional claim about fragrance longevity, which is plausible but not quantified with specific test data.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the product page (fluxtheory.in).
Screened against the ingredient database (16 of 19 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
Fragranced, but individual allergens are hidden behind 'Parfum' rather than declared.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Any proprietary 'complex' is broken down into its actual ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Aqua |
Sodium C14-16 Olefin Sulfonate |
Cocamidopropyl Betaine |
Glycerin |
PEG-40 Hydrogenated Castor Oil |
Parfum |
Sodium Cocoyl Isethionate |
Phenoxyethanol |
Betaine |
Saccharide Isomerate |
Citric Acid |
Sodium Citrate |
Sodium Hyaluronate Crosspolymer |
Sodium Hyaluronate |
Sodium Acetylated Hyaluronate |
Hydrolyzed Sodium Hyaluronate |
Pentylene Glycol |
Ethylhexylglycerin |
Sodium Gluconate |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance assessment.
The INCI lists foaming surfactants (Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate) and humectants (Glycerin, Hyaluronic Acid variants) supporting both foam and hydration. Brand states 'Lightweight, Pillowy Foam'.
Evidence visible
The INCI lists four variants: Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate, Sodium Acetylated Hyaluronate, Hydrolyzed Sodium Hyaluronate. Percentages are not disclosed, but the presence of multiple forms supports the 'Quad' claim.
Mentioned only
The INCI lists 'Parfum'. The specific scent profile is a marketing description.
Mentioned only
Ingredients like Glycerin, Saccharide Isomerate (Pentavitin), and the four Hyaluronic Acid variants are known humectants. However, for a rinse-off product, 'deep' hydration is an ambitious claim without finished product clinical data.
Mentioned only
Ingredients like Saccharide Isomerate (Pentavitin) are known for long-lasting hydration. However, for a rinse-off body wash, claiming 'long lasting moisturisation' is ambitious without finished product testing to demonstrate this specific duration.
Mentioned only
The INCI confirms the presence of Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate, Sodium Acetylated Hyaluronate, Hydrolyzed Sodium Hyaluronate, and Saccharide Isomerate (Pentavitin).
Mentioned only
The INCI lists Sodium C14-16 Olefin Sulfonate and Sodium Cocoyl Isethionate, which are not sulfates (e.g., SLS, SLES). This claim is supported.
Mentioned only
The INCI lists 'Parfum'. The brand states fragrances are 'designed to leave a noticeable scent on the body long after your shower'. This is a functional claim about fragrance longevity, which is plausible but not quantified with specific test data.
Mentioned only
No parabens are listed in the INCI. This claim is supported.
Mentioned only
Claim stated on the brand website. No specific certification or details are publicly visible to verify.
Missing
Public evidence the brand could provide to close verification gaps
This analysis evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-analysis, write to us at hello@thecleansheet.in.
