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Reading every ingredient in the formula…
Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
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This Aroma Magic sunscreen offers a 'natural' mineral formula at a great price, but its core sun protection claims lack the transparent, finished-product evidence needed for full consumer confidence.
₹320 • Analysed 22 October 2026
This Aroma Magic Sunblock Lotion SPF 30 PA++ is positioned as an affordable, natural, and mineral-based sunscreen, which aligns well with Indian consumer preferences for 'natural' products. Its SPF 30 PA++ rating offers moderate protection suitable for daily indoor or limited outdoor use in India's high UV environment, but may be insufficient for extended sun exposure. The 'non-greasy' and 'matte finish' claims are highly relevant for the humid Indian climate. However, the lack of publicly visible finished-product SPF/PA testing data is a significant gap under ASCI guidelines, especially for a core functional claim like sun protection. The presence of multiple essential oils, while contributing to the 'natural' appeal, could be a concern for very sensitive Indian skin types. [cite: 1, 15, 28, 30 in previous step]
Independent and free. The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
The brand claims SPF 30 PA++ protection. However, no finished-product in-vivo or in-vitro test data for SPF and PA ratings were found publicly visible on the brand website or other sources. [cite: 30 in previous step]
Zinc Oxide is a known broad-spectrum UV filter. However, without specific finished-product testing (like critical wavelength or UVA-PF), the 'broad-spectrum' claim for this specific formulation remains at ingredient-level evidence.
The INCI list confirms Zinc Oxide as the sole UV filter, with no chemical filters present.
This is a subjective claim, but user reviews frequently support a non-greasy feel. The formula contains oils but also beeswax and zinc oxide which can contribute to a matte finish. [cite: 15, 28, 34 in previous step]
This is a general emotional claim. The 'free-from' claims and mineral filter suggest a gentler formulation, but no specific mildness testing is cited.
The INCI lists Daucus Carota Sativa Seed Oil, Triticum Vulgare Germ Oil, and Simmondsia Chinensis Seed Oil. Their presence is confirmed.
While the product contains natural oils, 'natural sun safety' is a vague claim. Zinc Oxide provides physical sun protection, but the 'natural' aspect is more about the ingredient sourcing than the mechanism of action.
The INCI lists Ascorbic Acid (Vitamin C), Sodium Riboflavin Phosphate (Vitamin B2, not B5 or E as claimed), and Panthenol (Vitamin B5). Tocopherol (Vitamin E) is not explicitly listed. While these vitamins have antioxidant properties, the claim 'prevent visible signs of ageing' for the finished product lacks specific clinical evidence. The claim for Vitamin E is unverified as Tocopherol is not in the INCI.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Brand describes ingredient origin in its claims.
Screened against the ingredient database (4 of 15 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
No retinoid or other pregnancy-cautioned active found in the screen.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Purified Water |
Organic Beeswax |
Zinc Oxide |
Daucus Carota Sativa Seed Oil |
Vegetable Glycerin |
Triticum Vulgare Germ Oil |
Camellia Sinensis Extract |
Aloe Barbadensis Gel |
Simmondsia Chinensis Seed Oil |
Anthemis Nobilis Essential Oil |
Ascorbic Acid |
Helichrysum Flower Essential Oil |
Calendula Officinalis Essential Oil |
Sodium Riboflavin Phosphate |
Panthenol |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified. INCI is disclosed on packaging/online listings.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance assessment.
“SPF 30 PA++”
Quantified SPF/PA claims require published, verifiable study data for substantiation under ASCI guidelines. Absence of such data makes this claim an ASCI concern.
“Broad-spectrum protection against UVA and UVB rays”
While Zinc Oxide provides broad-spectrum protection, the claim for the finished product requires specific testing (e.g., critical wavelength, UVA-PF) to be fully substantiated under ASCI guidelines.
“Vitamins B5, C, E prevent visible signs of ageing”
Claiming 'prevents visible signs of ageing' is an absolute claim that requires finished-product clinical evidence. The absence of Vitamin E (Tocopherol) in the INCI, despite being claimed, is also a concern.
“Notes of helichrysum, calendula and roman chamomile essential oils heal scars and mattify your skin”
The claim 'heal scars' is a therapeutic claim that requires robust clinical evidence for the finished product, which is not publicly visible. This borders on a drug claim if not carefully substantiated.
“Suitable for all skin types”
Claiming 'suitable for all skin types' for a product containing multiple essential oils, which can be sensitizing, without specific mildness testing, can be misleading for consumers with very sensitive skin.
“Prevents tanning”
The absolute claim 'prevents tanning' is difficult to substantiate without robust clinical evidence demonstrating complete prevention, which is not publicly visible.
“Prevents sunburns”
The absolute claim 'prevents sunburns' is difficult to substantiate without robust clinical evidence demonstrating complete prevention, which is not publicly visible.
“Reduces premature aging caused by sun damage”
This is a performance claim that requires finished-product clinical evidence to substantiate, which is not publicly visible.
The brand claims SPF 30 PA++ protection. However, no finished-product in-vivo or in-vitro test data for SPF and PA ratings were found publicly visible on the brand website or other sources. [cite: 30 in previous step]
Missing
Zinc Oxide is a known broad-spectrum UV filter. However, without specific finished-product testing (like critical wavelength or UVA-PF), the 'broad-spectrum' claim for this specific formulation remains at ingredient-level evidence.
Mentioned only
The INCI list confirms Zinc Oxide as the sole UV filter, with no chemical filters present.
Evidence visible
This is a subjective claim, but user reviews frequently support a non-greasy feel. The formula contains oils but also beeswax and zinc oxide which can contribute to a matte finish. [cite: 15, 28, 34 in previous step]
Evidence visible
This is a general emotional claim. The 'free-from' claims and mineral filter suggest a gentler formulation, but no specific mildness testing is cited.
Mentioned only
The INCI lists Daucus Carota Sativa Seed Oil, Triticum Vulgare Germ Oil, and Simmondsia Chinensis Seed Oil. Their presence is confirmed.
Mentioned only
While the product contains natural oils, 'natural sun safety' is a vague claim. Zinc Oxide provides physical sun protection, but the 'natural' aspect is more about the ingredient sourcing than the mechanism of action.
Mentioned only
The INCI lists Ascorbic Acid (Vitamin C), Sodium Riboflavin Phosphate (Vitamin B2, not B5 or E as claimed), and Panthenol (Vitamin B5). Tocopherol (Vitamin E) is not explicitly listed. While these vitamins have antioxidant properties, the claim 'prevent visible signs of ageing' for the finished product lacks specific clinical evidence. The claim for Vitamin E is unverified as Tocopherol is not in the INCI.
Mentioned only
The INCI lists Helichrysum Flower Essential Oil, Calendula Officinalis Essential Oil, and Anthemis Nobilis Essential Oil (Roman Chamomile). While these ingredients have traditional uses, the claim 'heal scars' is a strong therapeutic claim that lacks finished-product clinical evidence. 'Mattify your skin' is plausible due to the formula.
Mentioned only
The INCI confirms Zinc Oxide. Non-nano status is a brand assertion, and Zinc Oxide's function as a physical UV filter is well-established ingredient-level science.
Mentioned only
Public evidence the brand could provide to close verification gaps
This analysis evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-analysis, write to us at hello@thecleansheet.in.
