Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Join The Clean Sheet™ community
Science-backed beauty tips, ingredient alerts, and early access. Straight to your WhatsApp.
Join for free →
This serum offers effective cosmetic benefits for shine and frizz, but some of its bolder claims outrun the publicly available evidence, particularly on marketplace listings.
₹427 • Analysed 22 October 2026
This hair serum is well-suited for the humid Indian climate, as its silicone-based formula is designed to control frizz and add shine without feeling heavy or greasy. Priced around Rs.427-475 for 75ml, it sits in the mid-range segment for hair serums, offering good value for its functional benefits. While most claims are cosmetic and well-supported by the formula, the '22X Shinier' and 'guaranteed frizz control' claims on quick-commerce platforms may attract ASCI scrutiny due to their absolute and quantified nature without visible substantiation.
Independent and free. The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
Supported by formula logic (silicones, oils) and general ingredient research for shine and smoothness. No finished product test visible.
Supported by the presence of Coconut Oil, Sweet Almond Oil, and Squalane, known for their emollient properties.
Supported by the film-forming silicones and emollient oils in the formula. No finished product test visible.
Squalane and various oils can help reduce transepidermal water loss from hair, but no specific finished product evidence for this claim.
Prunus Amygdalus Dulcis (Sweet Almond) Oil is present in the INCI. Oils can help smooth the hair cuticle, reducing frizz.
The term 'chemical-free' is marketing rhetoric as all ingredients are chemicals. While the formula is free from harsh sulfates/parabens, this claim is misleading. No evidence for 'does not cause unwanted damage'.
Cocos Nucifera (Coconut) Oil, Squalane, and Prunus Amygdalus Dulcis (Sweet Almond) Oil are all present in the INCI.
Supported by the presence of silicones (Dimethicone, Cyclopentasiloxane) and oils which coat the hair to reduce frizz.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against INCIDecoder.
Brand describes ingredient origin in its claims.
Screened against the ingredient database (9 of 10 ingredients matched); no cosmetics-prohibited ingredient found.
Cyclopentasiloxane: D5 bioaccumulates in aquatic environment
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Contains ingredient(s) commonly rated comedogenic: cocos nucifera, coconut oil. May not suit very acne-prone skin.
Irritation & Allergen Risk
Fragranced, but individual allergens are hidden behind 'Parfum' rather than declared.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
No retinoid or other pregnancy-cautioned active found in the screen.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Cyclopentasiloxane |
Dimethicone |
Dimethiconol |
Caprylic/Capric Triglyceride |
Prunus Amygdalus Dulcis (Sweet Almond) Oil |
Cocos Nucifera (Coconut) Oil |
Squalane |
Tocopheryl Acetate |
Phenyl Trimethicone |
Fragrance |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance assessment.
“Chemical-free formula is gentle on your hair follicles and does not cause unwanted damage”
The term 'chemical-free' is misleading as all cosmetic ingredients are chemicals. This claim uses absolute language without substantiation.
“22X Shinier Hair In One Use”
Quantified claim ('22X Shinier') without disclosed methodology or verifiable study.
“Frizz control guaranteed”
Absolute claim ('guaranteed') without clinical proof of that endpoint.
Supported by formula logic (silicones, oils) and general ingredient research for shine and smoothness. No finished product test visible.
Mentioned only
Supported by the presence of Coconut Oil, Sweet Almond Oil, and Squalane, known for their emollient properties.
Mentioned only
Supported by the film-forming silicones and emollient oils in the formula. No finished product test visible.
Mentioned only
Squalane and various oils can help reduce transepidermal water loss from hair, but no specific finished product evidence for this claim.
Mentioned only
Prunus Amygdalus Dulcis (Sweet Almond) Oil is present in the INCI. Oils can help smooth the hair cuticle, reducing frizz.
Mentioned only
The term 'chemical-free' is marketing rhetoric as all ingredients are chemicals. While the formula is free from harsh sulfates/parabens, this claim is misleading. No evidence for 'does not cause unwanted damage'.
Missing
Cocos Nucifera (Coconut) Oil, Squalane, and Prunus Amygdalus Dulcis (Sweet Almond) Oil are all present in the INCI.
Mentioned only
Supported by the presence of silicones (Dimethicone, Cyclopentasiloxane) and oils which coat the hair to reduce frizz.
Mentioned only
Supported by the film-forming silicones and emollient oils.
Mentioned only
Consistent with formula logic (silicones, oils).
Mentioned only
Public evidence the brand could provide to close verification gaps
This analysis evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-analysis, write to us at hello@thecleansheet.in.
