Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
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Simple's Moisturising Facial Wash delivers on its core promise of gentle, hydrating cleansing for sensitive skin, with a transparent ingredient list, but consumers should manage expectations for advanced barrier repair claims without detailed clinical backing for this specific product.
₹283 • Analysed 23 October 2026
The Simple Kind to Skin Moisturising Facial Wash is positioned as an affordable, gentle cleanser well-suited for the Indian market, particularly for those with sensitive or dry skin. Its soap-free and fragrance-free formulation aligns with a growing consumer preference for 'clean' beauty. The presence of humectants like Glycerin and Panthenol helps maintain hydration, which is beneficial in India's varied climate, preventing the tight feeling often associated with harsh cleansers. The brand's claims are generally responsible and supported by formula logic and stated testing, avoiding major ASCI or CDSCO concerns.
Independent and free. The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
Brand states 'boosts skin moisture from first wash' on its official website. Formula contains humectants like Glycerin and Panthenol.
INCI does not list traditional soap ingredients. Contains mild surfactants (Decyl Glucoside, Cocamidopropyl Betaine).
Panthenol (Pro-Vitamin B5) and Tocopheryl Acetate (Vitamin E) are present in the INCI list at meaningful positions (before Phenoxyethanol).
Brand states 'dermatologically tested' and 'non-comedogenic'. Formula is soap-free and contains soothing Bisabolol.
Brand states 'boosts skin moisture from first wash'. Formula contains humectants (Glycerin, Panthenol, Propylene Glycol) and mild surfactants.
Brand states testing was done. No detailed study report publicly visible.
Brand states testing was done. No detailed study report publicly visible.
Subjective claim. While free from common irritants like alcohol and artificial fragrance, it contains Sodium Laureth Sulfate (SLES), which some consumers may consider 'harsh' despite its general mildness in rinse-off products.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Brand describes ingredient origin in its claims.
Screened against the ingredient database (15 of 24 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
Declares 1 known allergen(s) (Iodopropynyl Butylcarbamate). Reactive skin should note these.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Brand makes a vegan / vegetarian claim.
Sustainability & Ethics
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Aqua |
Sodium Laureth Sulfate |
Decyl Glucoside |
Cocamidopropyl Betaine |
Glycerin |
PEG-55 Propylene Glycol Oleate |
Propylene Glycol |
Sodium Chloride |
Panthenol |
PEG-7 Glyceryl Cocoate |
Phenoxyethanol |
Glycol Distearate |
Tocopheryl Acetate |
Polyquaternium-39 |
Cocamide MEA |
Laureth-10 |
Disodium EDTA |
Sodium Benzoate |
Hydroxypropyl Cyclodextrin |
Pantolactone |
Benzoic Acid |
Bisabolol |
Iodopropynyl Butylcarbamate |
Citric Acid |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified. Iodopropynyl Butylcarbamate is restricted in leave-on products and has concentration limits in rinse-off products, but is generally permitted in rinse-off at low levels.
No prohibited or restricted ingredients identified. INCI list is provided in descending order.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance assessment.
Brand states 'boosts skin moisture from first wash' on its official website. Formula contains humectants like Glycerin and Panthenol.
Evidence visible
INCI does not list traditional soap ingredients. Contains mild surfactants (Decyl Glucoside, Cocamidopropyl Betaine).
Mentioned only
Panthenol (Pro-Vitamin B5) and Tocopheryl Acetate (Vitamin E) are present in the INCI list at meaningful positions (before Phenoxyethanol).
Mentioned only
Brand states 'dermatologically tested' and 'non-comedogenic'. Formula is soap-free and contains soothing Bisabolol.
Evidence visible
Brand states 'boosts skin moisture from first wash'. Formula contains humectants (Glycerin, Panthenol, Propylene Glycol) and mild surfactants.
Evidence visible
Brand states testing was done. No detailed study report publicly visible.
Evidence visible
Brand states testing was done. No detailed study report publicly visible.
Evidence visible
Subjective claim. While free from common irritants like alcohol and artificial fragrance, it contains Sodium Laureth Sulfate (SLES), which some consumers may consider 'harsh' despite its general mildness in rinse-off products.
Mentioned only
The retrieved INCI (from brand website) does not list 'Alcohol Denat.', 'Mineral Oil', 'Parfum', or artificial colorants. Swiggy also explicitly states 'Fragrance-Free'.
Mentioned only
Brand states this as a proven result on its official website. No detailed study methodology (sample size, duration) is provided publicly.
Evidence visible
This analysis evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-analysis, write to us at hello@thecleansheet.in.
