Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
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The Simple Hydrating Light Moisturizer offers excellent value for basic hydration and sensitive skin care, but its marketing claims regarding 'free-from' ingredients and certain hero actives are directly contradicted or unverified by its disclosed INCI, creating a significant trust gap for the informed consumer.
₹215 • Analysed 23 October 2026
The Simple Hydrating Light Moisturizer is positioned as an affordable, gentle daily moisturizer well-suited for the Indian climate, especially for sensitive skin. Its lightweight, non-greasy formula is ideal for managing hydration without feeling heavy in humid conditions. While the brand makes strong claims about being 'free from' certain ingredients, the retrieved INCI reveals the presence of parabens, mineral oil, and colorants, which directly contradicts some of these claims. This discrepancy could lead to ASCI scrutiny regarding truthful advertising. The product's low price point, especially with frequent discounts, makes it highly competitive in the Indian market, but consumers should be aware of the ingredient transparency issues.
Independent and free. The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
Supported by formula logic with multiple humectants (Glycerin, Panthenol, Urea, Sodium Lactate, Serine, Sorbitol, Pentylene Glycol) and emollients. Brand claims '12 hours hydration' based on a clinical study (2021).
Brand states '*Based on clinical study, 2021'. No further details (sample size, methodology, results) of this study are publicly visible to verify the claim's rigor. Ingredient-level research supports the hydrating capacity of its components.
Supported by ingredients like Panthenol, Glycerin, Urea, and Borago Officinalis (Borage Seed Oil) which are known to support skin barrier function. However, the claimed Niacinamide, a key barrier-strengthening active, is absent from the retrieved INCI.
Claimed to be linked to Niacinamide, which is absent from the retrieved INCI. No finished-product clinical study details (sample size, methodology, results) are publicly visible to support this specific claim for this product.
Supported by soothing ingredients like Panthenol, Bisabolol, Allantoin, Borago Officinalis (Borage Seed Oil). The product is also 'Dermatologically tested on sensitive skin' and 'Hypoallergenic'.
Supported by formula composition (water-based, presence of silicones like Dimethicone, and lighter emollients). Consistent user reviews also support this claim.
Supported by formula composition and consistent user reviews.
Supported by formula composition and consistent user reviews.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against INCIDecoder.
Screened against the ingredient database (22 of 30 ingredients matched); no cosmetics-prohibited ingredient found.
Methylparaben: Weak estrogenic activity Propylparaben: Stronger endocrine disruption evidence propylparaben: Longer-chain paraben with endocrine-activity concern.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
No retinoid or other pregnancy-cautioned active found in the screen.
Brand makes a vegan / vegetarian claim.
Sustainability & Ethics
Brand references recyclable / PCR packaging.
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Aqua |
Glycerin |
Paraffinum Liquidum |
Polyglyceryl-3 Methylglucose Distearate |
Cetyl Palmitate |
Dimethicone |
Panthenol |
Tocopherol Acetate |
Borago Officinalis |
Oatseed Oil |
Pantolactone |
Bisabolol |
Sodium Lactate |
Lactic Acid |
Serine |
Urea |
Sorbitol |
Allantoin |
Sodium Chloride |
Potassium Hydroxide |
Carbomer |
Acrylates/C10-30 Alkyl Acrylate Crosspolymer |
Cetyl Alcohol |
Pentylene Glycol |
Disodium EDTA |
Methylparaben |
Propylparaben |
2-Bromo-2-Nitropropane-1,3-Diol |
Mica |
Titanium Dioxide |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
Methylparaben and Propylparaben are restricted preservatives under Annex V. 2-Bromo-2-Nitropropane-1,3-Diol is a restricted preservative under Annex V.
Methylparaben and Propylparaben are permitted preservatives. 2-Bromo-2-Nitropropane-1,3-Diol is a permitted preservative. Paraffinum Liquidum is permitted. Mica and Titanium Dioxide are permitted colorants.
Methylparaben and Propylparaben are restricted. 2-Bromo-2-Nitropropane-1,3-Diol is restricted.
Methylparaben and Propylparaben are generally recognized as safe (GRAS) for use as preservatives. 2-Bromo-2-Nitropropane-1,3-Diol is permitted. Paraffinum Liquidum is permitted. Mica and Titanium Dioxide are permitted colorants.
Methylparaben and Propylparaben are restricted preservatives. 2-Bromo-2-Nitropropane-1,3-Diol is a restricted preservative.
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Methylparaben and Propylparaben are restricted. 2-Bromo-2-Nitropropane-1,3-Diol is restricted.
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance assessment.
“Clinically proven to boost ceramides”
A 'clinically proven' claim requires a published, verifiable study with clear methodology and results. This is not publicly visible.
“No fragrance or colour”
The claim 'no colour' is contradicted by the presence of Mica and Titanium Dioxide in the INCI, which function as colorants.
“Free from alcohol, mineral oils, artificial colours and perfume”
The claim 'free from mineral oils' is contradicted by Paraffinum Liquidum in the INCI. The claim 'free from artificial colours' is contradicted by Mica and Titanium Dioxide.
“No parabens”
The claim 'No parabens' is directly contradicted by the presence of Methylparaben and Propylparaben in the INCI.
Supported by formula logic with multiple humectants (Glycerin, Panthenol, Urea, Sodium Lactate, Serine, Sorbitol, Pentylene Glycol) and emollients. Brand claims '12 hours hydration' based on a clinical study (2021).
Evidence visible
Brand states '*Based on clinical study, 2021'. No further details (sample size, methodology, results) of this study are publicly visible to verify the claim's rigor. Ingredient-level research supports the hydrating capacity of its components.
Evidence visible
Supported by ingredients like Panthenol, Glycerin, Urea, and Borago Officinalis (Borage Seed Oil) which are known to support skin barrier function. However, the claimed Niacinamide, a key barrier-strengthening active, is absent from the retrieved INCI.
Mentioned only
Claimed to be linked to Niacinamide, which is absent from the retrieved INCI. No finished-product clinical study details (sample size, methodology, results) are publicly visible to support this specific claim for this product.
Missing
Supported by soothing ingredients like Panthenol, Bisabolol, Allantoin, Borago Officinalis (Borage Seed Oil). The product is also 'Dermatologically tested on sensitive skin' and 'Hypoallergenic'.
Evidence visible
Supported by formula composition (water-based, presence of silicones like Dimethicone, and lighter emollients). Consistent user reviews also support this claim.
Mentioned only
Supported by formula composition and consistent user reviews.
Mentioned only
Supported by formula composition and consistent user reviews.
Mentioned only
Supported by 'Non-comedogenic' claim, which implies testing.
Evidence visible
This is a safety claim typically backed by testing.
Evidence visible
Public evidence the brand could provide to close verification gaps
This analysis evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-analysis, write to us at hello@thecleansheet.in.
