Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
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This conditioner offers an attractive price and natural ingredient story, but its ambitious claims of hair fall reduction and growth promotion are significantly outrun by the lack of a visible ingredient list and finished product evidence, creating a high risk of consumer confusion.
₹170 • Analysed 23 October 2026
This Multani Naturals conditioner is positioned as a natural, anti-hairfall solution at a very competitive price point in the Indian market, often available at significant discounts from its MRP. The claims of 'Anti-Hairfall' and 'Promotes hair growth' are ambitious for a rinse-off product and, without finished product clinical evidence, could attract ASCI scrutiny. The lack of a full INCI list is a significant transparency gap under India Cosmetics Rules 2020, making it difficult for Indian consumers to verify 'SLS & PB Free' claims or assess the overall formulation.
Independent and free. The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
Claimed on multiple platforms. Green tea and aloe vera have general ingredient-level research for hair health, but no finished product evidence for 'anti-hairfall' is publicly visible for this specific conditioner.
Claimed across all major platforms. However, the full INCI list is not publicly available to verify the absence of SLS (Sodium Lauryl Sulfate) and Parabens.
Listed as key ingredients/composition on multiple platforms. Green tea extracts and aloe vera extracts are generally recognized for their benefits in hair care.
A common functional benefit of conditioners. Green tea and aloe vera can contribute to hair appearance, but no finished product test is visible to confirm 'restores natural shine and manageability' for this specific product.
Claimed on multiple platforms. Without a full INCI, it's difficult to assess potential irritants or heavy ingredients that might not suit all hair types, especially oily hair.
Attributed to green tea's antioxidant properties. This is ingredient-level research, not finished product evidence for this conditioner.
Attributed to aloe vera. While aloe vera is hydrating, 'deep hydration' and 'damage repair' are strong claims for a rinse-off product without specific finished product evidence.
Standard benefits expected from a conditioner. Aloe vera can contribute to these, but no finished product test is visible.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Brand describes ingredient origin in its claims.
Irritation & Allergen Risk
Brand claims dermatologist testing (claim stated; underlying report not seen).
Standards & Compliance
Usage warnings and directions are clear on the label.
Sustainability & Ethics
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
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INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified based on limited ingredient information.
Full INCI list not available, which is a compliance concern for India Cosmetics Rules 2020 requiring INCI disclosure on the label.
No prohibited or restricted ingredients identified based on limited ingredient information.
No prohibited or restricted ingredients identified based on limited ingredient information.
No prohibited or restricted ingredients identified based on limited ingredient information.
No prohibited or restricted ingredients identified based on limited ingredient information.
No prohibited or restricted ingredients identified based on limited ingredient information.
No prohibited or restricted ingredients identified based on limited ingredient information.
No prohibited or restricted ingredients identified based on limited ingredient information.
No prohibited or restricted ingredients identified based on limited ingredient information.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance assessment.
“Anti-Hairfall”
The claim 'Anti-Hairfall' implies a significant reduction, which typically requires clinical substantiation on the finished product to avoid being misleading. Without such evidence, it's an ASCI concern.
“Strengthens hair follicles and protecting against environmental damage”
Claims of 'strengthening hair follicles' and 'protecting against environmental damage' are performance claims that would ideally require finished product testing to substantiate, especially when implying a significant protective effect.
“Deep Hydration & Damage Repair”
Claims of 'damage repair' for a rinse-off conditioner are often aspirational, as contact time is limited. Without finished product evidence, this claim is an ASCI concern.
“Promotes hair growth”
Claims of 'promotes hair growth' are significant and typically require robust clinical evidence on the finished product. Without such evidence, this is a high ASCI concern.
Claimed on multiple platforms. Green tea and aloe vera have general ingredient-level research for hair health, but no finished product evidence for 'anti-hairfall' is publicly visible for this specific conditioner.
Mentioned only
Claimed across all major platforms. However, the full INCI list is not publicly available to verify the absence of SLS (Sodium Lauryl Sulfate) and Parabens.
Missing
Listed as key ingredients/composition on multiple platforms. Green tea extracts and aloe vera extracts are generally recognized for their benefits in hair care.
Mentioned only
A common functional benefit of conditioners. Green tea and aloe vera can contribute to hair appearance, but no finished product test is visible to confirm 'restores natural shine and manageability' for this specific product.
Mentioned only
Claimed on multiple platforms. Without a full INCI, it's difficult to assess potential irritants or heavy ingredients that might not suit all hair types, especially oily hair.
Missing
Attributed to green tea's antioxidant properties. This is ingredient-level research, not finished product evidence for this conditioner.
Mentioned only
Attributed to aloe vera. While aloe vera is hydrating, 'deep hydration' and 'damage repair' are strong claims for a rinse-off product without specific finished product evidence.
Mentioned only
Standard benefits expected from a conditioner. Aloe vera can contribute to these, but no finished product test is visible.
Mentioned only
Attributed to aloe vera's anti-inflammatory properties. This is ingredient-level evidence, not finished product evidence for this conditioner.
Mentioned only
Claimed on multiple platforms. While the claim states testing was done, no summary of results, methodology, or independent lab details are publicly visible. This is a Level 4 claim without further details.
Evidence visible
Public evidence the brand could provide to close verification gaps
This analysis evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-analysis, write to us at hello@thecleansheet.in.
