Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
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Brillare's Rosemary & Caffeine Shampoo offers a well-formulated, sulfate-free cleanse with promising actives, but consumers should temper expectations for dramatic hair growth from this rinse-off product and seek a full ingredient list for complete transparency.
₹295 • Analysed 22 October 2026
This Brillare shampoo is positioned for hair growth and hair fall control, a high-demand concern in India. The brand's pricing (Rs.2.95/ml for 100ml) places it in the mid-to-premium segment for shampoos. While it highlights key actives like Rosemary and Caffeine with percentages, the absence of a full INCI list is a transparency gap under India Cosmetics Rules 2020. The ambitious claims of 'hair growth' and 'hair fall control' for a rinse-off product, especially 'Proven Hair Growth Solution', would warrant ASCI scrutiny if not backed by robust finished-product clinical data, which is not publicly visible. The sulfate-free and paraben-free formulation is a positive for Indian consumers seeking gentler options, particularly in humid climates where scalp health is crucial.
Independent and free. The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
The percentages of Rosemary and Caffeine are disclosed. Ingredient-level research supports their role in hair growth/fall, but no finished-product clinical study for this shampoo is publicly visible to prove these claims for the product itself. The brand's blog states shampoo contact time is insufficient for primary follicle-level treatment.
No finished-product clinical evidence is publicly visible to support 'visible hair growth' from this shampoo. The brand's blog suggests shampoo alone is not sufficient for primary follicle-level treatment.
Ingredient-level research supports Rosemary's ability to stimulate blood circulation. However, for a rinse-off product, the extent of this effect and its contribution to hair growth is limited by contact time.
This is an inferred benefit from improved blood circulation (Rosemary). No finished-product evidence for this specific shampoo is publicly visible.
Rosemary is associated with strengthening hair follicles. While the claim is plausible at an ingredient level, finished-product evidence for this shampoo is not publicly visible. Reduced breakage can also be a cosmetic effect from conditioning.
Rosemary has known anti-inflammatory properties. This is an ingredient-level benefit, and its efficacy in a rinse-off shampoo for a 'healthy scalp environment' is plausible but not clinically proven for this product.
Caffeine is known to enhance blood circulation and has ingredient-level research for promoting hair growth and reducing hair fall. However, for a rinse-off shampoo, the 'effectiveness' of this claim lacks finished-product clinical evidence.
The shampoo contains 0.6% Lactic Acid (an AHA) which can provide mild exfoliation. This claim is plausible given the ingredient and its concentration.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Brand describes ingredient origin in its claims.
Screened against the ingredient database (1 of 11 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
Declares 1 known allergen(s) (Rosemary (extract). Reactive skin should note these.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Ingredient Transparency
Active percentages are disclosed for the hero ingredient(s).
Any proprietary 'complex' is broken down into its actual ingredients.
Standards & Compliance
Usage warnings and directions are clear on the label.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Rosemary (extract and oil) |
Caffeine from coffee beans |
Aloe Vera Juice |
Sulfate free cleanser (Coconut derived) |
Coconut based humectant |
Viscosity builder |
Natural preservative |
Fermented sugar derived AHA (Lactic Acid) |
Perfume |
Hair conditioning agent (Cetrimonium Chloride) |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified based on partial INCI.
Full INCI list not available in descending order, which is a transparency gap under India Cosmetics Rules 2020.
No prohibited or restricted ingredients identified based on partial INCI.
No prohibited or restricted ingredients identified based on partial INCI.
No prohibited or restricted ingredients identified based on partial INCI.
No prohibited or restricted ingredients identified based on partial INCI.
No prohibited or restricted ingredients identified based on partial INCI.
No prohibited or restricted ingredients identified based on partial INCI.
No prohibited or restricted ingredients identified based on partial INCI.
No prohibited or restricted ingredients identified based on partial INCI.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance assessment.
“Proven Hair Growth Solution”
Uses 'Proven' without publicly visible clinical study details (sample size, duration, method, results) for the finished product or kit.
The percentages of Rosemary and Caffeine are disclosed. Ingredient-level research supports their role in hair growth/fall, but no finished-product clinical study for this shampoo is publicly visible to prove these claims for the product itself. The brand's blog states shampoo contact time is insufficient for primary follicle-level treatment.
Mentioned only
No finished-product clinical evidence is publicly visible to support 'visible hair growth' from this shampoo. The brand's blog suggests shampoo alone is not sufficient for primary follicle-level treatment.
Missing
Ingredient-level research supports Rosemary's ability to stimulate blood circulation. However, for a rinse-off product, the extent of this effect and its contribution to hair growth is limited by contact time.
Mentioned only
This is an inferred benefit from improved blood circulation (Rosemary). No finished-product evidence for this specific shampoo is publicly visible.
Mentioned only
Rosemary is associated with strengthening hair follicles. While the claim is plausible at an ingredient level, finished-product evidence for this shampoo is not publicly visible. Reduced breakage can also be a cosmetic effect from conditioning.
Mentioned only
Rosemary has known anti-inflammatory properties. This is an ingredient-level benefit, and its efficacy in a rinse-off shampoo for a 'healthy scalp environment' is plausible but not clinically proven for this product.
Mentioned only
Caffeine is known to enhance blood circulation and has ingredient-level research for promoting hair growth and reducing hair fall. However, for a rinse-off shampoo, the 'effectiveness' of this claim lacks finished-product clinical evidence.
Mentioned only
The shampoo contains 0.6% Lactic Acid (an AHA) which can provide mild exfoliation. This claim is plausible given the ingredient and its concentration.
Mentioned only
The brand explicitly states 'Sulfate free cleanser' and provides a percentage for a 'Coconut derived cleanser'. This is supported by formula description.
Evidence visible
This is a common benefit of sulfate-free cleansers. The presence of a 'Coconut derived super mild cleanser' and 'Coconut based humectant' supports this claim.
Mentioned only
Public evidence the brand could provide to close verification gaps
This analysis evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-analysis, write to us at hello@thecleansheet.in.
