Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
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This Ayouthveda face wash promises fruit-powered brightening and dark spot reduction at an accessible price, but its claims largely rest on ingredient stories without the crucial transparency of a full INCI list or finished product evidence.
₹99 • Analysed 22 October 2026
This Ayouthveda face wash is positioned as an affordable, fruit-powered cleanser for daily use in the Indian market. Its claims of brightening, reducing dark spots, and combating sun exposure effects are highly relevant for Indian consumers prone to hyperpigmentation and living in high UV environments. However, without a full INCI list, it's difficult for consumers to assess the actual concentration and efficacy of the claimed fruit actives. The 'all skin types' claim for a product with fruit extracts (which can be mildly exfoliating) lacks specific mildness testing evidence, which would be beneficial for India's diverse skin sensitivities. The pricing is competitive for the category.
Independent and free. The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
Claim is supported by the presence of fruit extracts (Pomegranate, Papaya, Pineapple, Orange, Apple) known for antioxidant and brightening properties. However, this is ingredient-level evidence, not finished product testing.
Claim is supported by ingredients like Pineapple (ascorbic acid) and Orange (Vitamin C) which are known to help reduce dark spots. However, this is ingredient-level evidence, and for a rinse-off product, the contact time is limited. No finished product evidence is publicly visible.
Supported by the presence of fruit extracts (Papaya for Vitamin A, Orange/Pineapple for Vitamin C) and general antioxidant properties of fruits. This is ingredient-level evidence.
This is a primary function of any face wash. The gel format and foaming nature (implied by 'foaming cleanser') support this claim.
Supported by the presence of fruit extracts and coconut water, which contain vitamins and minerals. This is ingredient-level evidence.
Supported by fruit extracts (Orange, Pineapple, Papaya) known for brightening properties. This is ingredient-level evidence, not finished product testing.
Common sensory benefits expected from a face wash. Aloe vera and Coconut water can contribute to a soft feel.
A broad claim for a product with fruit extracts. No mildness testing or clinical data for sensitive skin is publicly visible.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Brand describes ingredient origin in its claims.
Standards & Compliance
Usage warnings and directions are clear on the label.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
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INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified based on disclosed 'key ingredients'.
Full INCI list not disclosed, which is a transparency gap under India Cosmetics Rules 2020.
No prohibited or restricted ingredients identified based on disclosed 'key ingredients'.
No prohibited or restricted ingredients identified based on disclosed 'key ingredients'.
No prohibited or restricted ingredients identified based on disclosed 'key ingredients'.
No prohibited or restricted ingredients identified based on disclosed 'key ingredients'.
No prohibited or restricted ingredients identified based on disclosed 'key ingredients'.
No prohibited or restricted ingredients identified based on disclosed 'key ingredients'.
No prohibited or restricted ingredients identified based on disclosed 'key ingredients'.
No prohibited or restricted ingredients identified based on disclosed 'key ingredients'.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance assessment.
Claim is supported by the presence of fruit extracts (Pomegranate, Papaya, Pineapple, Orange, Apple) known for antioxidant and brightening properties. However, this is ingredient-level evidence, not finished product testing.
Mentioned only
Claim is supported by ingredients like Pineapple (ascorbic acid) and Orange (Vitamin C) which are known to help reduce dark spots. However, this is ingredient-level evidence, and for a rinse-off product, the contact time is limited. No finished product evidence is publicly visible.
Mentioned only
Supported by the presence of fruit extracts (Papaya for Vitamin A, Orange/Pineapple for Vitamin C) and general antioxidant properties of fruits. This is ingredient-level evidence.
Mentioned only
This is a primary function of any face wash. The gel format and foaming nature (implied by 'foaming cleanser') support this claim.
Mentioned only
Supported by the presence of fruit extracts and coconut water, which contain vitamins and minerals. This is ingredient-level evidence.
Mentioned only
Supported by fruit extracts (Orange, Pineapple, Papaya) known for brightening properties. This is ingredient-level evidence, not finished product testing.
Mentioned only
Common sensory benefits expected from a face wash. Aloe vera and Coconut water can contribute to a soft feel.
Mentioned only
A broad claim for a product with fruit extracts. No mildness testing or clinical data for sensitive skin is publicly visible.
Missing
This claim relies on the antioxidant properties of the fruit extracts (Orange, Apple). While antioxidants can help mitigate free radical damage from UV, a rinse-off product has limited ability to 'battle' or 'combat' sun exposure effects. This is ingredient-level theory, not finished product evidence.
Mentioned only
Aloe vera and Coconut water are hydrating ingredients. However, 'deeply hydrates' for a rinse-off product is an ambitious claim, and no finished product hydration data is visible.
Mentioned only
Public evidence the brand could provide to close verification gaps
This analysis evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-analysis, write to us at hello@thecleansheet.in.
