Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
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ThriveCo Anti-Grey Hair Prime Serum stands out with robust clinical backing for its ambitious anti-greying claims, offering a transparent and well-formulated option for those seeking to restore natural hair pigment.
₹429 • Analysed 23 October 2026
ThriveCo Anti-Grey Hair Prime Serum is positioned as a clinically-backed solution for premature greying, a significant concern for many Indian consumers. The price point, ranging from Rs.429-999 for 50ml, places it in the mid-to-premium segment for hair serums, but competitive discounts are often available. The brand's claims of 'reversing grey hair' are strong but are supported by a published clinical study registered in India (CTRI), which is a robust level of evidence for the Indian market. The 'toxin-free' and 'cruelty-free' claims align with growing consumer demand for clean beauty. The lightweight, non-greasy formula is well-suited for India's often humid climate, preventing a heavy feel on the scalp.
Independent and free. The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
Supported by a published clinical study (J Dermat Cosmetol. 2023;7(4):115-123, DOI: 10.15406/jdc.2023.07.00247) on 29 subjects over 120 days, showing significant reduction in greying severity and improvement in L* value (darkening).
Directly cited from a clinical trial registered at CTRI and published in J Dermat Cosmetol, showing 46.28% reduction in Graying Severity Score (GSS) on Day 120 (approx. 17 weeks) from baseline (p-value <0.01) on 29 subjects. The 8-week claim is an extrapolation or an earlier interim result.
Supported by a published clinical study (J Dermat Cosmetol. 2023;7(4):115-123) demonstrating efficacy in reversing hair greying and improving L* value (darkness).
Arcolys (Neopicrorhiza Scrophulariiflora Root Extract) and Biotin are present in the INCI. Arcedin is described as a blend including Arcolys, Biotin, and Melanogray (Acetyl Tyrosine is present). The mechanism of action (melanin reproduction) is consistent with ingredient research.
The clinical study showed significant results by 120 days (approx. 17 weeks). Brand's Instagram and other sources mention 92% users seeing results in 6 weeks.
The clinical study reported no adverse events over 120 days of use. The formula is free from common irritants like parabens, sulphates, and ammonia.
Consistent user feedback across platforms praises the texture and feel. Formula logic with water-based ingredients and no heavy oils supports this claim.
Widely claimed across all platforms. The published clinical study also mentions safety assessment.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Brand describes ingredient origin in its claims.
Screened against the ingredient database (20 of 30 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Any proprietary 'complex' is broken down into its actual ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Brand makes a vegan / vegetarian claim.
Sustainability & Ethics
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Aqua |
Aloe Barbadensis Leaf Extract |
Propylene Glycol |
Propanediol |
Hamamelis Virginiana Extract |
Glycerin |
Dimethyl Isosorbide |
Neopicrorhiza Scrophulariiflora Root Extract |
Citrus Reticulata Extract |
Acetyl Tyrosine |
Pentylene Glycol |
Gluconolactone |
Polyalkylene Glycol Mono Butyl Ether |
Camellia Sinensis Extract |
Sodium Benzoate |
Panthenol |
Saccharide Isomerate |
Citric Acid |
Sodium Citrate |
Acrylates/C10-30 Alkyl Acrylate Crosspolymer |
Potassium Sorbate |
Phenoxyethanol |
Ethylhexylglycerin |
Biotin |
Alpha Glucosyl Hesperidin |
Glucosyl Hesperidin |
Tetrasodium EDTA |
Hyaluronic Acid |
Lactic Acid |
Rosmarinus Officinalis Leaf Oil |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified. INCI order appears correct.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance assessment.
Supported by a published clinical study (J Dermat Cosmetol. 2023;7(4):115-123, DOI: 10.15406/jdc.2023.07.00247) on 29 subjects over 120 days, showing significant reduction in greying severity and improvement in L* value (darkening).
Evidence visible
Directly cited from a clinical trial registered at CTRI and published in J Dermat Cosmetol, showing 46.28% reduction in Graying Severity Score (GSS) on Day 120 (approx. 17 weeks) from baseline (p-value <0.01) on 29 subjects. The 8-week claim is an extrapolation or an earlier interim result.
Evidence visible
Supported by a published clinical study (J Dermat Cosmetol. 2023;7(4):115-123) demonstrating efficacy in reversing hair greying and improving L* value (darkness).
Evidence visible
Arcolys (Neopicrorhiza Scrophulariiflora Root Extract) and Biotin are present in the INCI. Arcedin is described as a blend including Arcolys, Biotin, and Melanogray (Acetyl Tyrosine is present). The mechanism of action (melanin reproduction) is consistent with ingredient research.
Mentioned only
The clinical study showed significant results by 120 days (approx. 17 weeks). Brand's Instagram and other sources mention 92% users seeing results in 6 weeks.
Evidence visible
The clinical study reported no adverse events over 120 days of use. The formula is free from common irritants like parabens, sulphates, and ammonia.
Evidence visible
Consistent user feedback across platforms praises the texture and feel. Formula logic with water-based ingredients and no heavy oils supports this claim.
Evidence visible
Widely claimed across all platforms. The published clinical study also mentions safety assessment.
Evidence visible
The INCI list does not contain parabens, sulphates (SLS/SLES), or ammonia. Brand states cruelty-free and vegan.
Mentioned only
The clinical study noted 'visible enhancement in general appearance of hair and scalp' and 'improvement in hair growth'. Ingredients like Biotin and Hesperidin support hair strength and scalp circulation.
Evidence visible
This analysis evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-analysis, write to us at hello@thecleansheet.in.
