Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Join The Clean Sheet™ community
Science-backed beauty tips, ingredient alerts, and early access. Straight to your WhatsApp.
Join for free →
While offering a good ingredient story and transparent INCI, this shampoo's marketplace claims overstate its proven benefits, particularly regarding 'sulfate-free' status and hair growth, requiring consumers to manage expectations.
₹180 • Analysed 23 October 2026
This shampoo is positioned as an Ayurvedic-inspired solution for common Indian hair concerns like dandruff and hair fall, at an accessible price point (under Rs.200 for 210ml). The presence of SLES, while milder than SLS, might be a point of consideration for Indian consumers seeking 'sulfate-free' products, especially given the 'SLS-free' claim on some platforms. The inclusion of traditional Indian herbs like Neem, Aloe Vera, Amla, and Tulsi aligns well with consumer preferences for natural ingredients. However, strong claims like 'reduces hair fall' and 'promotes hair growth' for a rinse-off product may face ASCI scrutiny without robust finished-product clinical evidence.
Independent and free. The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
Broad aspirational claim, generally supported by product type and ingredient story, but no specific evidence for 'natural solution'.
Neem is known for antibacterial and antifungal properties, which can help with dandruff. Aloe vera can soothe the scalp. No finished product clinical study found for this specific product's anti-dandruff efficacy.
INCI list does not contain any parabens.
Neem and Aloe Vera extracts are listed in the INCI. Their general properties support cleansing, nourishing, and revitalizing.
General scientific understanding supports Neem's antibacterial and antifungal properties. Neem Extract is present in the INCI.
General scientific understanding supports Aloe Vera's moisturizing and soothing properties. Aloevera Extract is present in the INCI.
Contains surfactants (Sodium Lauryl Ether Sulfate, Cocamidopropyl Betaine) designed for effective cleansing.
Neem and Aloe Vera extracts are present. While they have beneficial properties, 'delivering essential nutrients for healthy hair growth' is a strong claim for a rinse-off product without specific finished product evidence.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Brand describes ingredient origin in its claims.
Screened against the ingredient database (7 of 16 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
Formaldehyde-releaser: dmdm hydantoin
Irritation & Allergen Risk
Fragranced, but individual allergens are hidden behind 'Parfum' rather than declared.
Formaldehyde-releaser.
Uses milder (non-sulphate) surfactants.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Sustainability & Ethics
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Aqua |
Sodium Lauryl Ether Sulfate |
Cocamidopropyl Betaine |
Coco Diethanolamide |
Polyquaternium-7 |
Glycerine |
DMDM Hydantoin |
Neem Extract |
Aloevera Extract |
Amla Extract |
Tulsi Extract |
Citric Acid |
Disodium EDTA |
Fragrance |
Sodium Chloride |
CI 61565 |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified. DMDM Hydantoin is a formaldehyde releaser, restricted in concentration.
No prohibited or restricted ingredients identified. INCI list is provided as per regulations.
No prohibited or restricted ingredients identified. DMDM Hydantoin is restricted in concentration.
No prohibited or restricted ingredients identified. DMDM Hydantoin is permitted.
No prohibited or restricted ingredients identified. DMDM Hydantoin is restricted in concentration.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance assessment.
“SLS/Paraben-free formula for daily use”
Claiming 'SLS-free' while containing SLES (Sodium Lauryl Ether Sulfate) can be misleading to consumers who associate 'SLS-free' with 'sulfate-free'.
Broad aspirational claim, generally supported by product type and ingredient story, but no specific evidence for 'natural solution'.
Missing
Neem is known for antibacterial and antifungal properties, which can help with dandruff. Aloe vera can soothe the scalp. No finished product clinical study found for this specific product's anti-dandruff efficacy.
Mentioned only
INCI list does not contain any parabens.
Evidence visible
Neem and Aloe Vera extracts are listed in the INCI. Their general properties support cleansing, nourishing, and revitalizing.
Mentioned only
General scientific understanding supports Neem's antibacterial and antifungal properties. Neem Extract is present in the INCI.
Mentioned only
General scientific understanding supports Aloe Vera's moisturizing and soothing properties. Aloevera Extract is present in the INCI.
Mentioned only
Contains surfactants (Sodium Lauryl Ether Sulfate, Cocamidopropyl Betaine) designed for effective cleansing.
Mentioned only
Neem and Aloe Vera extracts are present. While they have beneficial properties, 'delivering essential nutrients for healthy hair growth' is a strong claim for a rinse-off product without specific finished product evidence.
Mentioned only
Ingredient-level evidence for Neem and Aloe Vera supports these functions. No finished product test for 'combats' claim.
Mentioned only
Strong performance claims ('reduces hair fall', 'premature graying') for a shampoo. No finished product evidence publicly visible. Shampoos have limited contact time for such effects.
Missing
Public evidence the brand could provide to close verification gaps
This analysis evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-analysis, write to us at hello@thecleansheet.in.
