Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
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This Ayurvedic face wash offers traditional ingredients at a great price, but its lack of full ingredient transparency and amplified marketplace claims create a significant trust gap for the informed consumer.
₹83 • Analysed 23 October 2026
This Ayurvedic face wash is positioned at an accessible price point in the Indian market, especially with the brand's 'Buy 1 Get 1 Free' offer. The claims of 'brightening' and 'reducing dark spots' are highly relevant for Indian consumers prone to hyperpigmentation. However, the lack of a full INCI list is a significant transparency gap under India Cosmetics Rules 2020, making it difficult for consumers to verify 'chemical-free' claims or assess suitability for sensitive skin. The 'All Skin Types' claim on Flipkart contradicts the brand's own website, which is an ASCI concern for misleading advertising.
Independent and free. The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
No finished product evidence or full INCI is publicly visible to support these appearance and functional claims.
The brand lists Manjishta, Haridra, and Lodhra as key ingredients. These are well-known Ayurvedic herbs with traditional uses.
No full INCI is available to assess the surfactant system for gentleness or the presence of moisturizing agents beyond the herbal extracts.
These are aspirational claims. No finished product evidence is publicly visible to support specific brightening, purifying, or revitalizing effects.
Manjistha is listed as a key ingredient. Ingredient-level research supports its traditional use for skin tone, but no finished product evidence for this specific formulation is visible.
Manjistha is known in Ayurveda for its ability to reduce pigmentation. However, this is ingredient-level evidence, not finished product evidence for this specific face wash.
Haridra (Turmeric) is known for anti-inflammatory and antibacterial properties. This is ingredient-level evidence, not finished product evidence for this face wash's efficacy in acne/blemish control.
A face wash is expected to cleanse, but 'deep purification' and 'removing toxins' are strong claims without specific evidence or a full INCI to assess cleansing agents.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Brand describes ingredient origin in its claims.
Standards & Compliance
Usage warnings and directions are clear on the label.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
Cannot assess due to missing full INCI list.
Cannot fully assess due to missing full INCI list. The provided 'Composition' is not a compliant INCI.
Cannot assess due to missing full INCI list.
Cannot assess due to missing full INCI list.
Cannot assess due to missing full INCI list.
Cannot assess due to missing full INCI list.
Cannot assess due to missing full INCI list.
Cannot assess due to missing full INCI list.
Cannot assess due to missing full INCI list.
Cannot assess due to missing full INCI list.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance assessment.
“Skin Type: All Skin Types.”
Contradicts brand's own website regarding suitable skin types, which can be misleading.
No finished product evidence or full INCI is publicly visible to support these appearance and functional claims.
Missing
The brand lists Manjishta, Haridra, and Lodhra as key ingredients. These are well-known Ayurvedic herbs with traditional uses.
Mentioned only
No full INCI is available to assess the surfactant system for gentleness or the presence of moisturizing agents beyond the herbal extracts.
Missing
These are aspirational claims. No finished product evidence is publicly visible to support specific brightening, purifying, or revitalizing effects.
Missing
Manjistha is listed as a key ingredient. Ingredient-level research supports its traditional use for skin tone, but no finished product evidence for this specific formulation is visible.
Mentioned only
Manjistha is known in Ayurveda for its ability to reduce pigmentation. However, this is ingredient-level evidence, not finished product evidence for this specific face wash.
Mentioned only
Haridra (Turmeric) is known for anti-inflammatory and antibacterial properties. This is ingredient-level evidence, not finished product evidence for this face wash's efficacy in acne/blemish control.
Mentioned only
A face wash is expected to cleanse, but 'deep purification' and 'removing toxins' are strong claims without specific evidence or a full INCI to assess cleansing agents.
Missing
The claim of 'gentle & mild' and 'safe for daily use' cannot be fully verified without a complete INCI list to assess the surfactant system and other ingredients.
Missing
The brand explicitly states 'Free from parabens, sulphates, artificial colours and harsh synthetic fragrance'. Without a full INCI, this claim cannot be contradicted.
Missing
Public evidence the brand could provide to close verification gaps
This analysis evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-analysis, write to us at hello@thecleansheet.in.
