Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
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While affordable and effective for basic hair care, this shampoo's boldest 'hair fall defense' claim significantly outruns its visible evidence and formula logic for a rinse-off product.
₹617 • Analysed 23 October 2026
The 'Hair Fall Defense' claim is highly relevant for Indian consumers, who often experience hair fall. The product's focus on reducing breakage is a common cosmetic approach. Priced affordably for a large format, it targets daily use. However, the quantified 'up to 98% less hair fall' claim, without visible clinical evidence, warrants ASCI scrutiny. The presence of DMDM Hydantoin and multiple fragrance allergens might be a concern for sensitive scalps in India's humid climate.
Independent and free. The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
No finished product evidence publicly visible to support this general claim.
Ingredient-level research supports Keratin Protein for strengthening hair, and silicones can improve the perception of strength. No finished product test found.
INCI confirms 'Hydrolyzed Keratin' is present, though its position suggests a concentration likely below 1%.
Formula contains conditioning agents like Dimethiconol and Guar Hydroxypropyltrimonium Chloride, which can provide a nourishing feel to dry hair.
Silicones like Dimethiconol are effective conditioning agents for smoothing hair and controlling frizz.
Hydrolyzed Keratin and conditioning agents can help reduce friction and improve hair strength, thereby reducing breakage. No finished product test found.
Similar to 'for Strong Hair' and 'Nourishes Frizz', silicones and keratin contribute to improved hair appearance and feel. No finished product test found.
This is a highly specific, quantified clinical claim. No publicly visible study details (sample size, duration, methodology, population) were found to substantiate this percentage.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Screened against the ingredient database (21 of 30 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
Formaldehyde-releaser: dmdm hydantoin
Irritation & Allergen Risk
Declares 8 known allergen(s) (limonene, linalool, citronellol, geraniol, benzyl alcohol, benzyl salicylate…). Reactive skin should note these.
Formaldehyde-releaser.
Built on a stronger sulphate surfactant (sodium laureth sulfate) - effective, but can feel stripping on sensitive skin or in hard water.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Water |
Sodium Laureth Sulfate |
Dimethiconol |
Cocamidopropyl Betaine |
Sodium Chloride |
Perfume |
Carbomer |
TEA-Dodecylbenzenesulfonate |
Guar Hydroxypropyltrimonium Chloride |
Mica |
Disodium EDTA |
Citric Acid |
DMDM Hydantoin |
Titanium Dioxide |
Sodium Benzoate |
Lysine HCl |
Hydrolyzed Keratin |
PEG-45M |
Phenoxyethanol |
Arginine |
Silica |
PPG-9 |
Sodium Hydroxide |
Benzyl Alcohol |
Benzyl Salicylate |
Citronellol |
Geraniol |
Hexyl Cinnamal |
Limonene |
Linalool |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
DMDM Hydantoin is a formaldehyde releaser with concentration restrictions. Multiple fragrance allergens (Benzyl Salicylate, Citronellol, Geraniol, Hexyl Cinnamal, Limonene, Linalool) are present and must be declared if above specific thresholds.
No prohibited ingredients identified. INCI order appears correct.
DMDM Hydantoin is on the Hotlist with concentration restrictions.
No prohibited ingredients identified.
No prohibited ingredients identified.
No specific SVHCs identified.
No IARC Group 1 carcinogens identified.
No prohibited ingredients identified.
No prohibited ingredients identified.
No prohibited ingredients identified.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance assessment.
“up to 98% less hair fall”
Quantified claim ('up to 98% less') without a published, verifiable study to support it, which triggers ASCI Chapter 1.4 (Truthful and Honest) and 4.1 (Personal Care & Health) concerns.
No finished product evidence publicly visible to support this general claim.
Missing
Ingredient-level research supports Keratin Protein for strengthening hair, and silicones can improve the perception of strength. No finished product test found.
Mentioned only
INCI confirms 'Hydrolyzed Keratin' is present, though its position suggests a concentration likely below 1%.
Mentioned only
Formula contains conditioning agents like Dimethiconol and Guar Hydroxypropyltrimonium Chloride, which can provide a nourishing feel to dry hair.
Mentioned only
Silicones like Dimethiconol are effective conditioning agents for smoothing hair and controlling frizz.
Mentioned only
Hydrolyzed Keratin and conditioning agents can help reduce friction and improve hair strength, thereby reducing breakage. No finished product test found.
Mentioned only
Similar to 'for Strong Hair' and 'Nourishes Frizz', silicones and keratin contribute to improved hair appearance and feel. No finished product test found.
Mentioned only
This is a highly specific, quantified clinical claim. No publicly visible study details (sample size, duration, methodology, population) were found to substantiate this percentage.
Missing
Keratin Protein and conditioning agents can contribute to reinforcing hair strength. No finished product test found.
Mentioned only
Similar to 'Reduces Hair Breakage', conditioning and strengthening ingredients can help. No finished product test found.
Mentioned only
Public evidence the brand could provide to close verification gaps
This analysis evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-analysis, write to us at hello@thecleansheet.in.
