Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Join The Clean Sheet™ community
Science-backed beauty tips, ingredient alerts, and early access. Straight to your WhatsApp.
Join for free →
This powder facewash offers a gentle, natural cleanse, but its ambitious claims outrun the visible evidence, and the product's name itself raises significant concerns about potential consumer confusion.
₹299 • Analysed 22 October 2026
This powder facewash from Clean & Conscious Care is positioned as a gentle, botanical-rich cleanser. The powder format is well-suited for India's humid climate, as it remains stable without preservatives and can feel refreshing. At Rs. 7.48/g, it's a premium-priced product for the Indian market, reflecting its artisanal, natural positioning. The use of 'Herbal Essence' in the product title is a significant concern under ASCI guidelines, as it could mislead consumers into associating it with a major multinational brand.
Independent and free. The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
The brand is 'Clean & Conscious Care'. 'Herbal Essence' is a registered trademark of a different, large multinational brand (P&G). This product is not associated with that brand, making the title misleading.
Contains Sodium Cocoyl Isethionate, a mild surfactant known for gentle cleansing and foaming. The powder format is also inherently gentle as it's activated by the user.
INCI lists Kaolin, Calamine, Rosa Centifolia Flower Powder, Santalum Album (Sandalwood) Powder, Avena Sativa (Oat) Kernel Flour, Rose & Alkanna Tinctoria Root Infused Oil, Rosa Damascena Flower Oil. These are all present and support the claim of botanicals, oats, clays, rose, and sandalwood.
The product contains Sodium Cocoyl Isethionate (a surfactant) and clays (Kaolin, Calamine) which are functional cleansing ingredients.
Ingredients like Avena Sativa (Oat) Kernel Flour and Allantoin are known for soothing and softening skin, supporting the 'soft and comfortable' feel. 'Fresh' is a subjective sensory claim. No finished product testing is publicly visible to confirm these sensory outcomes.
This is a performance claim that requires clinical testing to substantiate. No finished product evidence is publicly visible. While clays can help absorb excess oil, 'balancing' implies a broader regulatory effect not proven for this product.
While botanicals and oils are present, 'nourishment' for a rinse-off product is limited. The contact time is short, and the primary function is cleansing. No finished product evidence is publicly visible.
This is a significant performance claim requiring clinical evidence of barrier improvement (e.g., TEWL measurements). No finished product evidence is publicly visible. The formula does not contain specific barrier-repairing lipids (like ceramides) at meaningful levels for a rinse-off product to make this claim plausible.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the product page (cleanandconsciouscare.com).
Screened against the ingredient database (3 of 10 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Kaolin |
Zea Mays (Corn) Starch |
Calamine |
Rosa Centifolia Flower Powder |
Santalum Album (Sandalwood) Powder |
Avena Sativa (Oat) Kernel Flour |
Sodium Cocoyl Isethionate |
Rose & Alkanna Tinctoria Root Infused Oil |
Rosa Damascena Flower Oil |
Allantoin |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance assessment.
“Herbal Essence Foaming Powder Facewash”
Using a name that strongly resembles a well-known competitor's brand (Herbal Essences by P&G) can be misleading to consumers, suggesting an affiliation that does not exist. This could be considered a violation of ASCI Chapter 1.4 (Imitation).
The brand is 'Clean & Conscious Care'. 'Herbal Essence' is a registered trademark of a different, large multinational brand (P&G). This product is not associated with that brand, making the title misleading.
Missing
Contains Sodium Cocoyl Isethionate, a mild surfactant known for gentle cleansing and foaming. The powder format is also inherently gentle as it's activated by the user.
Mentioned only
INCI lists Kaolin, Calamine, Rosa Centifolia Flower Powder, Santalum Album (Sandalwood) Powder, Avena Sativa (Oat) Kernel Flour, Rose & Alkanna Tinctoria Root Infused Oil, Rosa Damascena Flower Oil. These are all present and support the claim of botanicals, oats, clays, rose, and sandalwood.
Mentioned only
The product contains Sodium Cocoyl Isethionate (a surfactant) and clays (Kaolin, Calamine) which are functional cleansing ingredients.
Mentioned only
Ingredients like Avena Sativa (Oat) Kernel Flour and Allantoin are known for soothing and softening skin, supporting the 'soft and comfortable' feel. 'Fresh' is a subjective sensory claim. No finished product testing is publicly visible to confirm these sensory outcomes.
Mentioned only
This is a performance claim that requires clinical testing to substantiate. No finished product evidence is publicly visible. While clays can help absorb excess oil, 'balancing' implies a broader regulatory effect not proven for this product.
Missing
While botanicals and oils are present, 'nourishment' for a rinse-off product is limited. The contact time is short, and the primary function is cleansing. No finished product evidence is publicly visible.
Mentioned only
This is a significant performance claim requiring clinical evidence of barrier improvement (e.g., TEWL measurements). No finished product evidence is publicly visible. The formula does not contain specific barrier-repairing lipids (like ceramides) at meaningful levels for a rinse-off product to make this claim plausible.
Missing
This is a broad suitability claim. While the surfactant is mild, the presence of clays and botanical powders could be mildly exfoliating or drying for very dry or compromised skin. No mildness testing or consumer perception studies for 'all skin types' are publicly visible.
Missing
Public evidence the brand could provide to close verification gaps
This analysis evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-analysis, write to us at hello@thecleansheet.in.
