Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Join The Clean Sheet™ community
Science-backed beauty tips, ingredient alerts, and early access. Straight to your WhatsApp.
Join for free →
A popular matte lip crayon that delivers on its core promise of color and finish, but overstates its longevity and introduces an unverified SPF claim on some platforms, requiring consumers to manage expectations.
₹500 • Analysed 23 October 2026
The SUGAR Matte As Hell Crayon Lipstick is positioned as a long-lasting, matte lip product, which is highly desirable in India's often hot and humid climate. The price point, ranging from Rs.759-949, places it in the premium drugstore to affordable high-end segment, competitive with other popular brands. The '12Hr Matte' and 'SPF 30' claims, if unsubstantiated by visible clinical data, could attract ASCI scrutiny, as Indian consumers are increasingly discerning about product efficacy claims. The 'dermatologically tested' claim is a positive for Indian consumers seeking reassurance, but lacks specific details. The 'paraben-free' and 'cruelty-free' claims align with growing consumer preferences in India.
Independent and free. The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
No finished product clinical or instrumental study publicly visible to substantiate the 12-hour wear claim. User reviews vary widely on actual wear time (4-8 hours).
The product packaging and descriptions clearly state and show that a sharpener is included.
Consistent user feedback and product descriptions confirm a creamy application that dries down to a matte finish.
Widely supported by user reviews and product descriptions, noting intense color in a single swipe.
Brand states 'dermatologically tested & approved', but no details of the testing (e.g., patch test results, sample size, methodology) are publicly visible.
While many sources claim long-lasting wear, the specific duration varies significantly (7-16 hours) across different retailer listings and reviews. No finished product test data is publicly visible to confirm any specific duration.
The retrieved INCI list does not contain these ingredients, supporting the 'free-from' claims.
Parabens are not listed in the INCI. Cruelty-free status is a brand claim, generally accepted for SUGAR.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Brand describes ingredient origin in its claims.
Screened against the ingredient database (6 of 13 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Sustainability & Ethics
Brand makes a cruelty-free / PETA claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Dimethicone |
Diisostearyl Malate |
Synthetic Wax |
Distarch Phosphate |
Polybutene |
Dimethicone/Vinyl Dimethicone Crosspolymer |
Caprylyl Methicone |
Dimethylimidazolidinone Rice Starch |
Glyceryl Caprylate |
Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate |
Silica |
Isoceteth – 10 |
C.I. Nos. 45410, 15850, 19140 |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified. INCI order appears correct.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance assessment.
“12Hr Matte”
Quantified claim ('12Hr') without publicly visible, verifiable study details (methodology, sample size, results).
“dermatologically tested & approved and 100% safe for your skin”
Claim of '100% safe' is absolute and lacks specific supporting data for the finished product.
“super long-lasting lipstick (various durations: 7+ hours, 8-12 hrs, up to 16 hours, up to 10 Hours, up to 8+…”
Quantified claims (e.g., 'up to 16 hours') without publicly visible, verifiable study details.
“SPF 30”
Quantified SPF claim without publicly visible, verifiable test results or supporting ingredients in the INCI.
No finished product clinical or instrumental study publicly visible to substantiate the 12-hour wear claim. User reviews vary widely on actual wear time (4-8 hours).
Missing
The product packaging and descriptions clearly state and show that a sharpener is included.
Evidence visible
Consistent user feedback and product descriptions confirm a creamy application that dries down to a matte finish.
Evidence visible
Widely supported by user reviews and product descriptions, noting intense color in a single swipe.
Evidence visible
Brand states 'dermatologically tested & approved', but no details of the testing (e.g., patch test results, sample size, methodology) are publicly visible.
Evidence visible
While many sources claim long-lasting wear, the specific duration varies significantly (7-16 hours) across different retailer listings and reviews. No finished product test data is publicly visible to confirm any specific duration.
Missing
The retrieved INCI list does not contain these ingredients, supporting the 'free-from' claims.
Mentioned only
Parabens are not listed in the INCI. Cruelty-free status is a brand claim, generally accepted for SUGAR.
Mentioned only
No specific test data for 'water-resistant' is publicly visible. 'Weightless' is a subjective sensory claim.
Missing
Many user reviews praise the non-drying nature of the lipstick, despite its matte finish.
Evidence visible
Public evidence the brand could provide to close verification gaps
This analysis evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-analysis, write to us at hello@thecleansheet.in.
