Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
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This hair serum delivers on its core promise of smoothing and frizz control through a well-formulated silicone base, but its most ambitious quantified claims lack visible, specific clinical backing, requiring consumers to manage expectations.
₹479 • Analysed 22 October 2026
This silicone-based hair serum is well-suited for the humid Indian climate, where frizz control and smoothing are highly sought after. Priced competitively in the mid-range segment, it offers an accessible option for consumers. However, the brand's quantified claims like '90% frizz reduction' and '5X smoother hair' without publicly visible clinical studies may attract ASCI scrutiny, as Indian regulations require substantiation for such specific performance claims.
Independent and free. The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
The formula is rich in various silicones (Cyclopentasiloxane, Dimethiconol, Dimethicone, Phenyltrimethicone) which are known for their smoothing properties on hair. This is supported by ingredient-level research.
The silicone-rich, anhydrous formula is well-suited to coat and smooth the hair cuticle, which is effective for managing dryness and frizz. Supported by ingredient-level research on silicones.
Linum Usitatissimum L. Oil (Flaxseed Oil) and Carthamus Tinctorius Oil (Safflower Oil) are sources of Omega fatty acids. Phytosqualane is also present. These ingredients are listed in the INCI, confirming their presence.
This is a highly quantified, time-bound claim. No finished-product clinical or instrumental study with methodology, sample size, and results is publicly visible to support this specific percentage and timeframe.
This is a time-bound performance claim. No finished-product test evidence is publicly visible to support 24-hour efficacy.
Silicones like Dimethicone and Phenyltrimethicone are well-known for their ability to impart shine to hair by smoothing the cuticle. Supported by ingredient-level research.
This is a highly quantified performance claim. No finished-product clinical or instrumental study with methodology, sample size, and results is publicly visible to support this specific multiplier.
This is a specific performance and safety claim. While silicones can offer some heat protection, no finished-product test evidence (e.g., instrumental testing on hair strands) is publicly visible to support protection up to this specific temperature.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against INCIDecoder.
Screened against the ingredient database (4 of 11 ingredients matched); no cosmetics-prohibited ingredient found.
Cyclopentasiloxane: D5 bioaccumulates in aquatic environment Cyclopentasiloxane: D5 bioaccumulates in aquatic environment
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Any proprietary 'complex' is broken down into its actual ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
No retinoid or other pregnancy-cautioned active found in the screen.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Cyclopentasiloxane |
Dimethiconol |
Cyclopentasiloxane |
Dimethicone |
Phenyltrimethicone |
Linum Usitatissimum L. Oil |
Carthamus Tinctorius Oil |
Phytosqualane |
Vitamin E |
Butylated Hydroxytoluene |
Perfume |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance assessment.
“Reduces frizz by 90% in a single use”
Quantified claim ('90% reduction') without publicly disclosed, verifiable study methodology and results is an ASCI concern under Chapter 1.4 (Truthful and Honest) and 4.1 (Personal Care & Health).
“Makes hair 5X smoother”
Quantified claim ('5X smoother') without publicly disclosed, verifiable study methodology and results is an ASCI concern under Chapter 1.4 (Truthful and Honest) and 4.1 (Personal Care & Health).
The formula is rich in various silicones (Cyclopentasiloxane, Dimethiconol, Dimethicone, Phenyltrimethicone) which are known for their smoothing properties on hair. This is supported by ingredient-level research.
Mentioned only
The silicone-rich, anhydrous formula is well-suited to coat and smooth the hair cuticle, which is effective for managing dryness and frizz. Supported by ingredient-level research on silicones.
Mentioned only
Linum Usitatissimum L. Oil (Flaxseed Oil) and Carthamus Tinctorius Oil (Safflower Oil) are sources of Omega fatty acids. Phytosqualane is also present. These ingredients are listed in the INCI, confirming their presence.
Mentioned only
This is a highly quantified, time-bound claim. No finished-product clinical or instrumental study with methodology, sample size, and results is publicly visible to support this specific percentage and timeframe.
Missing
This is a time-bound performance claim. No finished-product test evidence is publicly visible to support 24-hour efficacy.
Missing
Silicones like Dimethicone and Phenyltrimethicone are well-known for their ability to impart shine to hair by smoothing the cuticle. Supported by ingredient-level research.
Mentioned only
This is a highly quantified performance claim. No finished-product clinical or instrumental study with methodology, sample size, and results is publicly visible to support this specific multiplier.
Missing
This is a specific performance and safety claim. While silicones can offer some heat protection, no finished-product test evidence (e.g., instrumental testing on hair strands) is publicly visible to support protection up to this specific temperature.
Missing
This is a broad emotional claim. No specific evidence or methodology is provided to explain how the formulation is uniquely 'customized' for Indian hair types or conditions.
Missing
The brand states the product is dermatologically tested. While no full report is visible, this indicates some finished-product testing for skin compatibility has been conducted.
Evidence visible
Public evidence the brand could provide to close verification gaps
This analysis evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-analysis, write to us at hello@thecleansheet.in.
