Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
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Plum's Red Velvet Love lip balm delivers on moisturization and tint, but its ambitious UV protection and repair claims are not backed by visible evidence, creating a gap between marketing and realistic product capability.
₹250 • Analysed 23 October 2026
This Plum Goodness lip balm is positioned as an affordable, vegan option for daily lip care in India. Its rich blend of butters and oils is well-suited for moisturizing dry and chapped lips, which can be a common concern in varying Indian climates. However, the claims of 'UV protection' and 'Natural SPF' without a quantified SPF rating are a significant concern under ASCI guidelines and CDSCO regulations, as consumers may misinterpret the level of sun protection provided. The 'Repairs UV Damage' claim also borders on drug territory. The product's sweet flavor and tint are likely appealing to the Indian market, but transparency around 'Flavour' ingredients could be improved for sensitive users.
Independent and free. The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
Claimed by brand, no animal-derived ingredients identified in INCI. No specific certification visible but consistent brand positioning.
Formula contains multiple emollients and occlusives (Castor Seed Oil, Sunflower Seed Oil, Synthetic Wax, Microcrystalline Wax, Olive Fruit Oil, Carnauba Wax, Cocoa Seed Butter, Shea Butter) which are known to provide moisturization. 'Long-lasting' is subjective and lacks specific finished-product testing.
Emollient-rich formula can help soothe and protect chapped lips, allowing them to heal. No finished-product clinical study on healing chapped lips is publicly visible.
Attributed to Carrot Seed Oil. While Carrot Seed Oil has some antioxidant properties, its efficacy as a standalone UV filter for 'protection from UV rays' in a finished product without SPF testing is not established. No SPF/PA rating or ISO 24444 test report is provided.
The presence of CI 15850:1 (Red 6) in the INCI confirms the tint. This is a visual claim easily verifiable by the user.
Formula contains a blend of oils and waxes, which can be formulated to feel lightweight. This is a subjective sensory claim, generally supported by formulation.
Hydrating ingredients can make lips appear fuller by reducing dryness and fine lines. This is a cosmetic plumping effect from moisturization, not a physiological plumping. No specific plumping actives or clinical data.
Mineral oil (Paraffinum Liquidum) is not listed in the retrieved INCI.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Brand describes ingredient origin in its claims.
Screened against the ingredient database (7 of 16 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Brand makes a vegan / vegetarian claim.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Ricinus Communis (Castor) Seed Oil |
Helianthus Annuus (Sunflower) Seed Oil |
Synthetic Wax |
Cera Microcristallina |
Olea Europaea (Olive) Fruit Oil |
Copernicia Cerifera (Carnauba) Wax |
Cetearyl Alcohol |
Olive Oil PEG-7 Esters |
Flavour |
Theobroma Cacao (Cocoa) Seed Butter |
Butyrospermum Parkii (Shea) Butter |
Daucus Carota Sativa (Carrot) Seed Oil |
Sucralose |
Isostearyl Hydroxystearate |
Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate |
CI 15850:1 |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance assessment.
“Protects from UV rays / Natural UV protection”
Claiming 'UV protection' without a quantified SPF/PA rating and supporting test data can be misleading, as consumers may assume adequate sun protection.
“Repairs UV Damage”
The term 'repairs' for damage implies a therapeutic effect, potentially crossing into drug territory without a specific drug license for this indication.
“Natural SPF with Vitamin A”
Claiming 'SPF' without a CDSCO-approved SPF value and supporting test data for a sunscreen product (even if 'natural') is a regulatory concern.
Claimed by brand, no animal-derived ingredients identified in INCI. No specific certification visible but consistent brand positioning.
Missing
Formula contains multiple emollients and occlusives (Castor Seed Oil, Sunflower Seed Oil, Synthetic Wax, Microcrystalline Wax, Olive Fruit Oil, Carnauba Wax, Cocoa Seed Butter, Shea Butter) which are known to provide moisturization. 'Long-lasting' is subjective and lacks specific finished-product testing.
Mentioned only
Emollient-rich formula can help soothe and protect chapped lips, allowing them to heal. No finished-product clinical study on healing chapped lips is publicly visible.
Mentioned only
Attributed to Carrot Seed Oil. While Carrot Seed Oil has some antioxidant properties, its efficacy as a standalone UV filter for 'protection from UV rays' in a finished product without SPF testing is not established. No SPF/PA rating or ISO 24444 test report is provided.
Mentioned only
The presence of CI 15850:1 (Red 6) in the INCI confirms the tint. This is a visual claim easily verifiable by the user.
Mentioned only
Formula contains a blend of oils and waxes, which can be formulated to feel lightweight. This is a subjective sensory claim, generally supported by formulation.
Mentioned only
Hydrating ingredients can make lips appear fuller by reducing dryness and fine lines. This is a cosmetic plumping effect from moisturization, not a physiological plumping. No specific plumping actives or clinical data.
Mentioned only
Mineral oil (Paraffinum Liquidum) is not listed in the retrieved INCI.
Missing
Sodium Lauryl Sulfate (SLS) is not listed in the retrieved INCI.
Missing
Claimed by brand. No specific certification visible but consistent brand positioning.
Missing
Public evidence the brand could provide to close verification gaps
This analysis evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-analysis, write to us at hello@thecleansheet.in.
