Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
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This whipped body wash delivers a pleasant cleansing experience with a gentle formula, but its more ambitious claims outrun the visible evidence and the realistic capabilities of a rinse-off product.
₹399 • Analysed 22 October 2026
This whipped body wash is positioned as a gentle, indulgent cleansing experience, which aligns well with consumer preferences for sensory products in India. At Rs. 3.99/g, it sits in the mid-to-premium segment for body washes. The 'Even Skin Tone' claim for a rinse-off product, especially without clinical backing, could attract scrutiny from ASCI, as it implies a significant cosmetic benefit that may not be realistically achievable with short contact time. The formula's mild surfactants and humectants are generally suitable for the Indian climate, but the limited moisturizing effect of a rinse-off product should be noted for those with very dry skin.
Independent and free. The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
Formula contains mild surfactants (Sodium Cocoyl Isethionate, Cocamidopropyl Betaine) for cleansing, glycerin for humectancy, and emollients like Stearic Acid and Argania Spinosa Kernel Oil to support soft skin. Rice powder is present.
The presence of foaming agents and 'Rosa Damascena Flower Oil' and 'Red Colourant' supports the sensory claims of fluffy texture and aroma.
Glycerin is a humectant, and Argania Spinosa Kernel Oil is an emollient. However, as a rinse-off product, the moisturizing effect is limited compared to a leave-on product. Argan oil is listed after Phenoxyethanol, suggesting a low concentration.
No finished product evidence is publicly visible to support a 'glowing' claim from a rinse-off body wash. Ingredients like Rose Extract and Argan Oil have general antioxidant properties, but their concentration and contact time in this formula are unlikely to deliver a significant 'glowing' effect.
This is a highly ambitious claim for a rinse-off body wash. No finished product evidence is publicly visible. While Red Rice Powder might offer mild exfoliation, and Rose Extract has some antioxidant properties, their ability to significantly 'even skin tone' in a product with short contact time and likely low active concentrations is not supported by evidence.
While the surfactants are generally considered mild, without specific mildness testing or patch test data, claiming suitability for 'All skin types' and 'from age 10' for a fragranced product is an assumption.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the product page (cleanandconsciouscare.com).
Screened against the ingredient database (4 of 7 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
Usage warnings and directions are clear on the label.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Sodium Cocoyl Isethionate |
Glycerin |
Cocamidopropyl Betaine |
Aqua |
Stearic Acid |
Oryza Sativa (Rice) Powder |
Rosa Damascena (Rose) Flower Extract |
Argania Spinosa Kernel Oil |
Phenoxyethanol (and) Ethylhexylglycerin |
Rosa Damascena Flower Oil |
Red Colourant |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
No prohibited or restricted ingredients identified
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance assessment.
“Even Skin Tone”
The claim 'Even Skin Tone' is an absolute claim implying a significant change in skin appearance, which is difficult to substantiate for a rinse-off product without robust clinical evidence. This could be considered misleading under ASCI Chapter 1.1 (Truthful and Honest Representations).
Formula contains mild surfactants (Sodium Cocoyl Isethionate, Cocamidopropyl Betaine) for cleansing, glycerin for humectancy, and emollients like Stearic Acid and Argania Spinosa Kernel Oil to support soft skin. Rice powder is present.
Mentioned only
The presence of foaming agents and 'Rosa Damascena Flower Oil' and 'Red Colourant' supports the sensory claims of fluffy texture and aroma.
Mentioned only
Glycerin is a humectant, and Argania Spinosa Kernel Oil is an emollient. However, as a rinse-off product, the moisturizing effect is limited compared to a leave-on product. Argan oil is listed after Phenoxyethanol, suggesting a low concentration.
Mentioned only
No finished product evidence is publicly visible to support a 'glowing' claim from a rinse-off body wash. Ingredients like Rose Extract and Argan Oil have general antioxidant properties, but their concentration and contact time in this formula are unlikely to deliver a significant 'glowing' effect.
Missing
This is a highly ambitious claim for a rinse-off body wash. No finished product evidence is publicly visible. While Red Rice Powder might offer mild exfoliation, and Rose Extract has some antioxidant properties, their ability to significantly 'even skin tone' in a product with short contact time and likely low active concentrations is not supported by evidence.
Missing
While the surfactants are generally considered mild, without specific mildness testing or patch test data, claiming suitability for 'All skin types' and 'from age 10' for a fragranced product is an assumption.
Missing
Public evidence the brand could provide to close verification gaps
This analysis evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-analysis, write to us at hello@thecleansheet.in.
