Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
Getting you a comprehensive analysis of the product
Reading every ingredient in the formula…
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Join for free →Neothera's Purify + Control Acne Cleanser offers a transparent, well-formulated approach to acne care, but the brand must correct the '0%' clinical results display to fully earn consumer trust.
₹525 • Analysed 23 October 2026
Neothera Purify + Control Acne Cleanser is positioned as a premium active cleanser in the Indian market, with an estimated price of Rs.5.25/ml. Its formulation with 2% Salicylic Acid, 1% Succinic Acid, and 0.3% Zinc PCA is well-suited for the common issue of acne and excess oil in India's humid climate. The brand's explicit pH disclosure (4.5-5) and 'fragrance-free' claim are positive for Indian consumers, especially those with sensitive or acne-prone skin. While the brand claims clinical testing, the '0%' results displayed on the website are an ASCI concern regarding misleading advertising, even if unintentional. The product's claims are within cosmetic boundaries and do not trigger CDSCO drug concerns.
Independent and free. The Clean Sheet takes no money from brands to analyse, rank, or approve a product. This is a web evidence analysis, not a Clean Sheet certification. We checked the ingredient list, publicly available test reports, marketing claims, and formula logic using only public information available at the time of analysis.
Supported by mild surfactant system and exfoliating actives (Salicylic Acid, Succinic Acid) in the formula. Brand states 'cleanses thoroughly without stripping the skin barrier'.
Supported by Salicylic Acid (2%) and Zinc PCA (0.3%) which are known oil-regulating actives. Brand states 'removes excess oil and impurities from pores'.
Supported by Salicylic Acid (2%) and Succinic Acid (1%) which target acne-causing bacteria and inflammation. Brand claims 'Helps reduce existing acne and prevent new breakouts' based on a clinical study, but the displayed results are '0%' due to a website error.
Supported by 2% Salicylic Acid, a BHA known for exfoliation. The dual-action (free and encapsulated) Salicylic Acid is designed for sustained action.
Brand states 'Our proprietary formulations are tested by an independent third-party lab to ensure the safety of our products and validity of our claims.' and 'Dermatologically tested'.
pH is explicitly stated on the brand's website. This pH range is optimal for Salicylic Acid efficacy and skin barrier health.
Brand states this is 'Based on the feedback collected from the subjects during the clinical study'. However, the displayed results are '0% subjects saw reduction in acne after 14 days of use' due to a website error.
Brand states this is 'Based on the feedback collected from the subjects during the clinical study'. However, the displayed results are '0% subjects reported that Purify + Control helps in reducing blackheads in 14 days of use' due to a website error.
What we could confirm from public sources and the verified ingredient list.
Ingredient Safety & Toxicity
Full ingredient list retrieved and verified against the label.
Screened against the ingredient database (11 of 23 ingredients matched); no cosmetics-prohibited ingredient found.
No ingredient with a recognised endocrine-activity concern found in the database.
No IARC-classified or formaldehyde-releasing ingredient found in the database screen.
No commonly-comedogenic ingredient found - a reasonable fit for acne-prone skin.
Irritation & Allergen Risk
No EU-declarable or database-flagged allergen found in the list.
No high-sensitisation preservative (MI/MCI/formaldehyde-releaser) from our screen was found.
Uses milder (non-sulphate) surfactants.
Brand claims dermatologist testing (claim stated; underlying report not seen).
Ingredient Transparency
The full INCI list is publicly available, not just hero ingredients.
Active percentages are disclosed for the hero ingredient(s).
Any proprietary 'complex' is broken down into its actual ingredients.
Ingredients are listed in the descending order required by India Cosmetics Rules 2020.
Standards & Compliance
The product pH is disclosed - important for acids / vitamin C / cleansers.
Usage warnings and directions are clear on the label.
Screened against a curated reference set that we are continuing to verify and expand, so “clear” means no flag from that set, not a guarantee. Not a substitute for a full toxicological or clinical assessment.
| Ingredient |
|---|
Aqua |
Cocamidopropyl Betaine |
Sorbitol |
Capryloyl/Caproyl Methyl Glucamide (and) Lauroyl/Myristoyl Methyl Glucamide |
PEG-400 |
Sodium Cocoyl Isethionate |
PEG-40 Hydrogenated Castor Oil |
Lauryl Glucoside |
PEG 160 Sorbitan Triisostearate |
Propanediol |
Salicylic Acid |
Ceteareth-60 Myristyl Glycol |
Potassium Olivoyl PCA |
Succinic Acid |
Salicylic Acid (and) Polyvinylpyrrolidone (and) Cyclodextrin |
Polyacrylate Crosspolymer-6 |
Phenoxyethanol |
Sodium Chloride |
Zinc PCA |
Hibiscus Rosa-Sinensis Extract |
Abelmoschus Moschatus Extract |
Sodium Gluconate |
Citric Acid |
INCI order as declared on packaging. Position reflects approximate concentration (high to low).
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified. INCI list is provided in descending order as required.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
No prohibited or restricted ingredients identified.
Flags are based on publicly available INCI only. Not a substitute for full regulatory compliance assessment.
“Minimize Active Breakouts”
The brand states 'Based on feedback collected from subjects in a clinical study on 32 volunteers' for reduction in acne, but displays '0% subjects saw reduction in acne after 14 days of use', which is a clear error and misleading presentation of study data.
“Helps reduce existing acne and prevent new breakouts”
The brand states 'Based on feedback collected from subjects in a clinical study on 32 volunteers' for reduction in acne, but displays '0% subjects saw reduction in acne after 14 days of use', which is a clear error and misleading presentation of study data.
“Helps in reducing blackheads”
The brand states 'Based on feedback collected from subjects in a clinical study on 32 volunteers' for reduction in blackheads, but displays '0% subjects reported that Purify + Control helps in reducing blackheads in 14 days of use', which is a clear error and misleading presentation of study data.
“Helps remove excess oil and impurities from the skin”
The brand states 'Based on feedback collected from subjects in a clinical study on 32 volunteers' for reduction in excess sebum, but displays '0% subjects saw reduction in excess sebum after 14 days of use', which is a clear error and misleading presentation of study data.
Supported by mild surfactant system and exfoliating actives (Salicylic Acid, Succinic Acid) in the formula. Brand states 'cleanses thoroughly without stripping the skin barrier'.
Evidence visible
Supported by Salicylic Acid (2%) and Zinc PCA (0.3%) which are known oil-regulating actives. Brand states 'removes excess oil and impurities from pores'.
Evidence visible
Supported by Salicylic Acid (2%) and Succinic Acid (1%) which target acne-causing bacteria and inflammation. Brand claims 'Helps reduce existing acne and prevent new breakouts' based on a clinical study, but the displayed results are '0%' due to a website error.
Evidence visible
Supported by 2% Salicylic Acid, a BHA known for exfoliation. The dual-action (free and encapsulated) Salicylic Acid is designed for sustained action.
Mentioned only
Brand states 'Our proprietary formulations are tested by an independent third-party lab to ensure the safety of our products and validity of our claims.' and 'Dermatologically tested'.
Evidence visible
pH is explicitly stated on the brand's website. This pH range is optimal for Salicylic Acid efficacy and skin barrier health.
Mentioned only
Brand states this is 'Based on the feedback collected from the subjects during the clinical study'. However, the displayed results are '0% subjects saw reduction in acne after 14 days of use' due to a website error.
Evidence visible
Brand states this is 'Based on the feedback collected from the subjects during the clinical study'. However, the displayed results are '0% subjects reported that Purify + Control helps in reducing blackheads in 14 days of use' due to a website error.
Evidence visible
Supported by Salicylic Acid and Zinc PCA. Brand states this is 'Based on the feedback collected from the subjects during the clinical study'. However, the displayed results are '0% subjects saw reduction in excess sebum after 14 days of use' due to a website error.
Evidence visible
Supported by 2% Salicylic Acid, a BHA that penetrates oil and exfoliates within pores.
Mentioned only
This analysis evaluates brand claims against visible evidence and formula logic. It does not replace a full ingredient safety analysis or a clinical product test. Results vary by individual, and the consumer should always read the full ingredient list and follow usage guidance.
Are you the brand? If you have published test data or want to request a re-analysis, write to us at hello@thecleansheet.in.